Author: Amna Faryad

Elden Ring fans are buzzing with excitement for the upcoming downloadable content (DLC) expansion, Shadow of the Erdtree. With its unique design, immersive gameplay, and a new world full of mysterious lands, characters, weapons, and abilities to explore, this DLC is all set to redefine the Elden Ring experience.

The new expansion also features challenging …

Gen-Z, born and bred in a world molded by technology, have unique communication preferences and habits. So, when promoting Bitcoin to them, it requires a well-thought-out strategy that aligns with their digital lifestyle.

For starters, Gen-Z is a vocal advocate for social and environmental causes. They would be intrigued by Bitcoin’s potential to establish fairer …

The highly celebrated program, hosted by Debbie Millman, is a renowned platform for artists, designers, and creative thinkers, offering an intimate look into their personal experiences and creative journeys. Recently, the audience had an opportunity to gain valuable insights from the Chief Design Officer, Michael Ian Kaye.

Kaye’s creative expertise encompasses managing successful projects for …

The Cannes Lions International Festival of Creativity reported a minor drop in award entries, around 1% down from the last year and a significant 38% less from the record count in 2016. The slight decline doesn’t undermine the event’s significant industry standing. Instead, it hints at a change towards a quality-centric approach from the participants.…

Following last year’s dispute involving Pride promotions, many businesses, including Target, are now showing more caution in their trans-inclusive initiatives. Changes such as a reduction in targeted products for children are apparent, signaling a shift in approach aiming for a more balanced and respectful representation of all identities.

This move seems to stem from last …

Experian has announced the launch of a new service called Experian Third-Party Onboarding. This exciting development aims to integrate offline and online consumer data for advertising purposes, doing away with the need for third-party facilitation.

By combining offline and online data, the process of advertising becomes more streamlined. The removal of a third party bolsters …

The worlds of advertising and public relations are renowned for their artistic tendencies despite their different areas of focus. Commonly, the creativity of advertising captures public attention, often shadowing the inventiveness of Public Relations (PR).

However, this oversimplified view downplays PR’s innovative capabilities. PR immerses itself in strategic communication, image management, event coordination, crisis handling, …

The PR Bazaar, a networking event for Maryland nonprofits and local news agencies, has been postponed due to low sign-up numbers from the news companies. Originally scheduled to take place at the Navy-Marine Corps Memorial Stadium, organizers are rescheduling, giving news agencies more time to express interest.

The goal of the PR Bazaar is to …

Online businesses have seen increased complexity and challenges regarding their communication over the past decade. Chief Communication Officers (CCOs) are facing the pressure of managing the company’s reputation and investor relations, which calls for an evolution in traditional PR approaches.

The digital world has added an extra layer of complexity with its various communication channels. …

A recent study by Sapio Consulting reveals that professionals in agency communications frequently grapple with multitasking and task prioritization. Their tasks often overlap, affecting productivity levels. The critical factor in providing solutions seem to be honing time management skills and reducing work-related stress.

Sapio Consulting’s study shows the need for training and supports to help …