Author: Amna Faryad

Publicis Worldwide is making waves in the marketing world with its creative campaigns featuring popular brands such as Heineken, Oreo, Star, Renault, and Pfizer. These campaigns are a reflection of societal influences, technological advances, and robust customer engagement models.

Take for example the Heineken campaign, which promotes responsible alcohol consumption, or Oreo’s ads, which are …

The 2024 Marketing Leaders award show magnificently showcased the creativity and strategic insight of housing economy professionals. They stunned attendees with their imaginative and effective handling of the unique challenges in the housing market.

A range of innovative ideas has been stirred up, driving the industry forward in ways never seen before. Award categories included …

Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values.

According to Loske, humans instinctively …

The International Festival of Creativity is spotlighting integrated marketing and key PR trends, demonstrating the evolution of the public relations industry. The festival showcases the power of blending various marketing platforms for greater audience reach and emphasizes the increasing importance of integrated marketing.

Highlighted trends include employing artificial intelligence in campaign creation, the growing reliance …

The KISS (Keep It Simple, Stupid) principle can streamline Public Relations (PR) communication, emphasizing clarity and brevity. This principle assures that messaging, whether in proposals or press releases, comes message across effectively and is easily understood. Clear and simple language tends to be more effective than complex, hard-to-understand phrases, especially when communicating with diverse audiences.…

A new partnership has been formed between a leading PR agency and the World Sustainable Hospitality Alliance, aiming to elevate sustainable practices within the hospitality sector. The alliance’s goal is to bring on board more hospitality businesses to promote sustainability. The agency will support by providing strategic communication and management tools, as well as advising …

Carabiner Communications announces the promotion of Sarah Broberg, APR, to Vice President. Prior to this, Broberg distinguished herself as Account Director, displaying leadership in guiding businesses on strategic growth.

Broberg is excited to apply her expertise in account management and marketing to her new role. Renowned for her innovative communication and engagement strategies, she looks …

Osaka Art & Design 2024 (OAD 2024), an enchanting exhibition featuring over 1,000 local and international artists, is set to take place in Osaka, Japan, from May 29th to June 25th, 2024. The city-wide event promises an unforgettable combination of art, design, culture, and natural beauty.

Going beyond a celebration of creativity, the event also …

Osaka, Japan is gearing up for the Osaka Art & Design 2024, a month-long extravaganza of creativity and innovation. Slated from May 29th to June 25th, 2024, the event aims to transform the city into a sprawling canvas for artistic expression.

The event is expected to mesmerize locals and tourists alike, drawing on the city’s …

Spring 2024’s wedding season harmoniously mixes formality and personal expression. Brides veer towards traditional designs with personalized touches, while grooms are daringly dabbling in wider color palettes. The theme is evidently about personal flair, elegance, simplicity, and sustainability.

Women’s fashion is seeing see-through fabrics, often in pastel shades, with fitted waists back in vogue. The …