Author: Amna Faryad

Did you ever wonder how marketers conceptualize advertisements that captivate your attention? It’s all thanks to the “high-concept” narrative method, a powerful tool used by professional communicators and public relations specialists. This technique helps distill complex concepts into easily digestible and memorable bits of information.

A prime example of high-concept narratives is George R.R. Martin’s, …

Lucie, the primary marketing strategist for Shiba Inu (SHIB), recently hinted at an upcoming special event. This has led to speculation that it may involve an additional burn of SHIB tokens, potentially increasing their value.

The SHIB community buzzed in anticipation, fuelled by the past events’ significant impact. SHIB token holders eagerly await detailed information …

Elmwood, a renowned design consulting firm, has successfully crafted the visual identity for Opill – America’s first over-the-counter birth control pill, a pivotal breakthrough in the US healthcare system. A brainchild of the forward-thinking pharmaceutical brand, Eukarya Health, Opill stands as a leap forward for women’s healthcare accessibility.

The design celebrates female autonomy and empowerment, …

Denver’s acclaimed restaurant, Brutø, has undergone a sustainable redesign thanks to Wunder Werkz. Displaying a fresh earthy aesthetic, the restaurant reflects its eco-conscious principles not only through its food offerings but now through its design elements as well. The menu, crafted by renowned Chef Kelly Whitaker, emphasizes local, sustainable ingredients; while a new butcher counter …

Collective Publicity, a recognised PR firm affiliated with Dropout, has expanded its team by hiring experienced Nicole Dukoff as Associate Director. This is a significant growth step since the company’s inception in September 2023 by Founder and CEO, Colleen Kilpatrick.

Having successfully built a reputable firm, Kilpatrick views Dukoff’s addition as a boost to the …

Former WEEI executive Joseph Zarbano has joined the Boston PR agency Regan Communications Group as their Senior VP/Strategic Partnerships. Charismatic and knowledgeable, Zarbano will leverage his 14-year experience from WEEI to foster strategic partnerships and amplify the agency’s client services.

At WEEI, he donned the hat of Chief Programming Executive, overseeing the Boston Red Sox …

Women in HVACR, a non-profit advocating for women’s roles in heating, ventilation, air conditioning and refrigeration, has announced a partnership with Ripley PR. The move is aimed at promoting gender parity in a sector typically dominated by men.

The partnership reflects a commitment to providing resources and support for women in the industry. The combined …

Colleen Kilpatrick’s Collective Publicity has recently transitioned from a solo venture to a collaborative one. It has announced Nicole Dukoff as the new associate director, adding her diverse skills and wealth of experience from previous stints at prominent PR firms.

Dukoff will leverage these skills to advance the goals of Collective Publicity, overseeing client management, …

Microsoft Advertising unveiled new features, Property Center and expanded Lodging Campaigns, aimed at enhancing campaign management and increasing reservation rates for hotels and holiday rentals.

The Property Center is a cutting-edge feature designed for hotel advertisers to maintain control over their property’s information. This assures potential customers receive accurate details about the hotel.

Expanded Lodging …

Leffe beer brand has taken a leap into sonic branding, an innovative audio promotional method previously efficacious for Netflix. This technique aims to strengthen the bond between brands and their consumers through unique auditory experiences, enhancing the appeal and recall power of the brand.

Falling under the Anheuser-Busch InBev family umbrella, Leffe employs sonic branding …