Author: Amna Faryad

Artificial intelligence (AI) is tipped to contribute a staggering $13 trillion to the global economy by 2030. At the forefront of reaping these benefits are innovative businesses, particularly startups.

Startups can leverage AI to optimize operations, enhance customer experiences and gain an edge in the marketplace. The influence of AI spans sectors, driving efficiency and …

Artificial intelligence (AI) is revolutionizing public relations (PR) across Africa, spurring innovative ideas and enhancing existing methodologies. From data analysis to content creation, AI is helping to streamline PR duties, amplifying efficiency and productivity. This vastly improves communication processes and unlocks the power to create precisely targeted campaigns.

Beyond just enhancing performance, AI also supports …

Women are progressively breaking through barriers in the PR sector, reshaping industry standards and introducing innovative strategies. With a unique ability to blend varying viewpoints into a cohesive entity, women’s perspectives and abilities are proving crucial in the decision-making process and overall team dynamics.

Highlighting the importance of empowerment, inclusivity, and the unique skills each …

Startups often miss non-equity funding sources in their search for external financing. Experienced biotech executive, Richard Giersch, offers advice on tapping into small business grants. His insight could revolutionize the way startups approach funding.

Giersch has successfully secured over $25 million in SBIR/STTR (Small Business Innovation Research/Small Business Technology Transfer) grants. He stands by the …

The National Hockey League (NHL) has formed a strategic partnership with Europe-based creative communications agency, Mischief. This alliance aims to expand the ice hockey league’s influence in Europe through joint marketing campaigns and special events.

Fans can anticipate live-streamed NHL games, and possibly, matches on European soil. The collaboration with Mischief seeks to boost NHL’s …

News has surfaced of a controversial digitally altered image of Kate Middleton and her three children, which became widely shared on UK Mother’s Day. The photo instigated conflict due to apparent photo manipulation, leading to debates about the ethical implications of such actions, concerns over privacy violations, and the negative impacts of spreading false information.…

A prominent American ice hockey league collaborates with a top European communications firm, an affiliate of MHP Group, for improved PR in Europe. This partnership is aimed at garnering greater media attention and visibility for the league in several European markets. The collaboration will apply a diverse range of marketing strategies to uplift the league’s …

Venture capital investments reached nearly $21.5 billion in February 2024, cementing this trend with maturing and late-stage tech growth firms receiving substantial shares of total funding. Small startups too saw a piece of this pie getting more than $2 billion.

Interestingly, March 2024 saw the venture capital inflow surge to approximately $22 billion, underscoring the …

Accumulating wealth often comes down to well-thought-out financial decisions, such as investing in personal financial education. This method not only improves financial understanding, but also boosts budget decision-making skills. Exploring various investment options can lead to substantial future gains while setting achievable financial goals can steer a steady course towards wealth increase over time.

Scott …

It appears that the NZD/USD exchange rate remains still below the 0.6200 bar. Investors are approaching the coming U.S. Consumer Price Index (CPI) data release tentatively, keeping the pair well around 0.6172.

The inconsistency of signals from the U.S. labor market data and dovish remarks by Fed Chairman Jerome Powell drive the reluctance to breach …