Author: Amna Faryad

Following new measures from Google, website owners are urged to focus on generating high-quality, original content and cease implementing misleading SEO techniques. This comes after Google’s expansion on policy against sites promoting subpar and copied material, leading to the de-indexation of several websites.

Google’s strategy change aims to foster a fair and transparent digital field, …

Digital marketing and SEO are constantly evolving landscapes, and guest posting plays a vital role within these domains. Offering the tools for increasing a brand’s online visibility and forging strong industry connections, guest posting proves itself integral to an efficient digital marketing strategy.

Yet, guest posting goes above and beyond simply contributing content. It’s an …

The top six guest posting services of 2024 were recently revealed, shedding light on the providers leading the charge in website visibility and SEO optimization. These services are recognized for their innovative strategies, excellent client feedback, and measurable results. They are proficient in creating compelling, SEO-driven content which directly boosts the visibility and search engine …

Google’s Gary Illyes provided glimpses into Google’s webpage cataloguing mechanisms, throwing light on the methods to remove duplicate pages and identify what’s referred to as the “canonical” or primary version of the webpage. It’s a systematic process, he says, where Google’s advanced algorithms assess several web elements like the URL, page title, and H1 tags …

On March 5, 2024, Google launched several changes designed to fortify its search engine’s power and combat spam or sub-standard content. Recent amendments in their ranking systems now cater to users seeking high-quality online content. These advanced algorithmic updates now better comprehend the context and intent behind user queries. Undoubtedly, a step towards promoting quality …

Google’s game-changing 2024 updates have significantly transformed Search Engine Results Pages (SERPs), prioritising high-quality, original content while eliminating the low-quality and plagiarised ones. These updates have necessitated a revision in SEO strategies. Businesses and marketers are now expected to observe Google’s Quality Rater Guidelines, focusing on unique content and user-centric SEO.

A considerable amount of …

“Buy now, pay later” (BNPL) services are becoming indispensable. As mature millennials and younger Gen X buyers grapple with economic uncertainty, flexibility in payment methods is proving attractive. It’s not just about easing financial burden – these options allow immediate access to goods and services before full payment. Amidst the pandemic, this change in consumer …

The 2024 North American Agency of the Year Awards has shortlisted five agencies for the final round – BCW, FleishmanHillard, Golin, Real Chemistry, and Weber Shandwick. These titans of industry stood out from among 70 contenders across 14 categories, showing exceptional innovation, creativity, and business performance. The end of the year will herald the announcement …

In Joliet, Illinois, there’s a variety of job openings listed on the city’s official website. Critical vacancies, such as the Economic Development Director, his supervisor, and a key position in the human resources department, have led to an aggressive recruitment process. Fresh perspectives and innovative ideas are encouraged to drive the city forward.

Among these …

In a recent revelation that shook the world, Princess Kate broke her silence on the persistent whispers about her health. In a brave video statement, She revealed that she had started her cancer treatment, cutting through the tension that had been building for weeks.

Sending a wave of shock but also admiration for her valor, …