Author: Amna Faryad

There’s a common misconception that influencers and creators serve identical roles in marketing campaigns. They don’t! Both play crucial but unique roles in the marketing landscape.

Influencers, on one hand, wield reach and visibility thanks to their large, engaged audience. They have earned their followers’ trust which helps in enhancing the credibility of a product …

Welcome to another episode of “Industry Moves.” Today, we’re catching up with former Schwab Advisor Services PR lead, Rob Farmer, who has just pivoted to StreetCred. Joining forces with industry powerhouses like Jimmy Moock, Emma Smith, Will Ruben, and Jason Lahita, the team at StreetCred is looking set to shake things up.

With Charles Schwab …

Hello there! Significant changes are underway in Schwab’s corporate public relations landscape in response to a challenging 2023. The overarching goal is “defending the brand” and ensuring Schwab’s public image stays solid and trustworthy.

Drawing from the lessons of the past year, the company recognizes the need for strategic PR adjustments. This is an effort …

There’s a halt to a publication’s editing process due to a missing piece of vital information. This lacks the specifics needed to tailor the editing job correctly, risking potential final edit errors and threatening quality work. Providing this needed data is crucial to move forward without delay.

The assistant requesting editing help has acknowledged this, …

Steven Heller is a distinguished figure in the world of design, admired for his eloquent and inspiring speeches that he delivers to graduating students annually. Deriving inspiration from the SVA Theatre’s student thesis presentations, which he supervises alongside Lita Talarico, Heller’s profound insights and personal anecdotes leave a lasting impact on fresh graduates.

The synergy …

Livity has successfully launched a fresh and dynamic brand identity for the breast cancer charity CoppaFeel!, aimed primarily at the youth of the UK. The remodelling has rejuvenated the logo, design components, and colour scheme. Additionally, it employs strategic branding messages to amplify the importance of routine chest checks.

CoppaFeel! was the brainchild of Kris …

The quarterly outcomes from IPG and Boeing are in focus in the PR industry. These results, announced recently, come amidst speculation on the financial status of the two giants due to global economic uncertainties.

IPG’s results show an encouraging shift to digital marketing, reflective of positive changes in the landscape. Boeing’s report, however, reveals a …

The second annual Sport Beach event took place in April 2024, offering a unique blend of sports and networking in a relaxed beach setting. The conference aimed to offer attendees an engaging experience, mixing physical activities with keynote speeches, power workshops, and panel discussions.

Held on the premise that physical activities bolster better networking and …

On April 24, 2024, Stagwell took a daring leap at Cannes, creating a sports-centered environment aimed at facilitating engagement. Through sports-themed discussions and workshops, they transformed the usual formal networking scene into something unique and exciting.

The core motive was to harness the power of sports—an influence that cuts across cultures and demographics. Beth Sidhu, …

Meet Esther Tang, a New York City based illustrator with a talent for bringing stories to life through her emotionally charged, color-infused artwork. A recent graduate from the School of Visual Arts, Tang’s ability to weave complex concepts into stunning visual narratives has garnered her recognition from esteemed organizations like the Society of Illustrators and …