Author: Amna Faryad

Heidi Burgett, Vice President of Corporate Communications and prominent figure in U.S. national soccer, has been an outspoken advocate for the growing potential of women’s sports. Her broad experience and understanding of sport communications has allowed her to effectively highlight the exciting developments in women’s soccer.

With a surge of enthusiasm from fans sparked by …

Accurate evaluation has become a crucial element in gauging the effectiveness of PR strategies. By applying specialized measurement tools, companies can enhance their media interaction, make data-driven decisions, and confirm the value of their media partnerships. In short, these tools provide insightful analysis, helping businesses track their PR campaigns’ success, identify strength areas, and spot …

Marin Software, a leader in marketing technology, has announced new features designed to simplify digital marketing for brands lacking in digital expertise. By simplifying the complexities of digital marketing, Marin allows brands to focus more on engaging content and connecting with consumers.

Three main enhancements of Marin’s service include Sponsored TV, Non-endemic Advertising, and an …

Paris-based advertising titan, Publicis Worldwide, is known for its world-class service to globally recognized clients like Heineken, Nestlé, Renault, and L’Oréal.

The firm dominated the industry in 2020, making record revenue and securing its place as a global ad leader. Combining digital savvy with an unyielding commitment to creativity, Publicis Worldwide has continually demonstrated a …

Publicis Worldwide, a respected international network of over 16,000 members stretching across 110 countries, recently announced a list of ten potential clients. Among them are heavyweights like Heineken, Oreo, and Microsoft. Their dedication to innovation, diversity, and excellence makes this firm an attractive option for such high-profile brands.

Devoted to facilitating transformative journeys for their …

Publicis Worldwide is making waves in the marketing world with its creative campaigns featuring popular brands such as Heineken, Oreo, Star, Renault, and Pfizer. These campaigns are a reflection of societal influences, technological advances, and robust customer engagement models.

Take for example the Heineken campaign, which promotes responsible alcohol consumption, or Oreo’s ads, which are …

The 2024 Marketing Leaders award show magnificently showcased the creativity and strategic insight of housing economy professionals. They stunned attendees with their imaginative and effective handling of the unique challenges in the housing market.

A range of innovative ideas has been stirred up, driving the industry forward in ways never seen before. Award categories included …

Art historian Alexandra Loske highlights the significant role of colour in our cognitive processes in her study of four centuries of colour theory. She proposes that our perception of various hues influences our thoughts, emotions, and actions. Furthermore, different civilizations uniquely ascribe colour significance, reflecting their cultural beliefs and values.

According to Loske, humans instinctively …

The International Festival of Creativity is spotlighting integrated marketing and key PR trends, demonstrating the evolution of the public relations industry. The festival showcases the power of blending various marketing platforms for greater audience reach and emphasizes the increasing importance of integrated marketing.

Highlighted trends include employing artificial intelligence in campaign creation, the growing reliance …

The KISS (Keep It Simple, Stupid) principle can streamline Public Relations (PR) communication, emphasizing clarity and brevity. This principle assures that messaging, whether in proposals or press releases, comes message across effectively and is easily understood. Clear and simple language tends to be more effective than complex, hard-to-understand phrases, especially when communicating with diverse audiences.…