Yeti’s “Mapping the Gaps” Campaign with Google Street View
Yeti, renowned for its robust coolers and drinkware, has embarked on a unique journey to map the 2% of the world that remains uncovered by Google Street View. This venture, named “Mapping the Gaps,” involves sending 15 ambassadors to document trails in remote and scenic locations around the globe.
Ambassadors on a…
KFC Sticks to its Chicken Roots
When it comes to fast food, KFC is undeniably a chicken lover’s paradise. While customers have been clamoring for a turkey burger on the menu, KFC wants to remind everyone that they are, first and foremost, a chicken chain. Despite popular demand, KFC is sticking to its poultry roots and firmly rejecting the idea of …
Celebrating Megan Rapinoe: Advocate for Change
Megan Rapinoe, a name synonymous with excellence in soccer, has not only achieved remarkable success on the field but has also used her platform to advocate for social change. Her journey from college soccer in Portland to winning multiple World Cups and Olympic gold medals has been nothing short of inspiring. In this article, we …
Jamie Laing: From Reality TV Star to Successful Marketer
Jamie Laing, known for his stint on the popular reality TV show “Made in Chelsea,” has successfully transitioned from a celebrity to a savvy entrepreneur. Co-founding the vegan sweets brand Candy Kittens in 2012, Laing has built a name for himself outside of the realm of reality TV fame. In this article, we’ll explore Laing’s …
Elon Musk: Switching Up Tesla’s Advertising Strategy
In a bold move that surprised many, Elon Musk, the visionary CEO of Tesla, recently announced a major change to the company’s long-standing brand strategy. For the first time in its 20-year history, Tesla is venturing into the world of advertising. This shift marks a significant departure from the company’s reliance on word-of-mouth and the …
Mastercard and the NYC Marathon: Empowering Small Businesses
The New York City Marathon is more than just a race; it’s a cultural phenomenon that has captivated the hearts of runners and spectators for decades. In recent years, Mastercard has made its mark on this iconic event by partnering with small businesses and empowering runners to achieve their goals. Through a multi-pronged approach that …
Twitter Takeover: 1 Year Assessment
It has been a year since the controversial acquisition of Twitter by Elon Musk, now known as X. This past year has been marked by a series of dramatic events and decisions that have left many wondering about the future of the platform. In this article, we will take a closer look at the tumultuous …
Marc Pritchard: Redefining Growth Strategies for Marketers
Collaboration has always been essential for growth, but understanding the “how” of collaboration can be a challenge. Recognizing this, Adweek X presents a uniquely formatted event in LA on December 4. This event aims to unlock fresh perspectives, foster true collaboration, and accelerate growth. With the rapidly evolving market and the impact of geopolitical upheaval …
LeBron James: A Deep Dive
In the world of sports, some athletes transcend their respective fields and become cultural icons. LeBron James is one such individual. Not only is he a four-time NBA champion, but he is also an entrepreneur and philanthropist. With his incredible talent and unwavering determination, LeBron has achieved success both on and off the basketball court. …
Booking.com: Branding and Performance Marketing
In the world of travel and hospitality, Booking.com has long been known for its performance-driven marketing strategies. However, in recent years, the travel giant has started to delve into brand building, recognizing the importance of striking a balance between brand awareness and performance marketing.
According to Natalie Wills, the Vice President of Brand at Booking.com, …