Politics offers many lessons both good and bad. Reflecting upon November 22, the date of the Kennedy assassination, today’s article is about JFK and his brother Robert. No matter your political leaning, they did have the entrepreneurial spirit from which powerful lessons may be learned.
John F. Kennedy astounded the world when he announced,
One day we will have a man walking on the moon.
Many thought this announcement was nonsense and would never happen. Others espoused that making such a thing possible would take the charm and mystery away from the moon itself. BUT when Neil Armstrong walked on the moon for the first time, everyone was riveted to their television astonished!
Robert Kennedy remarked,
Some see things as they are and ask “Why”? Others see things as they could be and ask, “Why not?”
The entrepreneurial spirit requires belief that something is possible, vision for how it will ultimately play out, and a game plan for implementing milestones make the vision come true. A team of people whom you may count on to contribute their knowledge is essential for boosting business no matter how big or small your enterprise may be.
Upon proceeding with your question of “Why Not”, take note of the following three principles to increase your odds for success:
1. Entrepreneurial endeavors usually arise from recognizing something is missing or may improve how we live or work. The idea stems from need, creativity, and a dedicated willingness to take risk.
2. Sales are made due to a need, want, and a deeply held desire being fulfilled. A good strategy for any entrepreneurial endeavor is to begin with the end in mind. You have the vision for a need, but what will motivate the public to purchase? Why will others want your product or service? Incorporate the perceived answers into your plan of action.
3. The sales mantra, “Make it easy for your clients to say, ‘Yes!’” should also be adhered to from the start. Consider from many angles, the best way to uniquely deliver what you are creating.
The Smooth Sale is defined as receiving repeat business, referrals and testimonials. Why will your creation encourage this? As you get closer to launch, and should it be of a technological nature, you might develop a beta test for your close peers to test. Or, should it be a simpler product or service, provide samples. Brace yourself prior to asking for feedback!
No doubt you will hear criticism and encouragement to quit. You may face people scorning your idea thinking it absurd. Recognize you are not alone, and gleefully remember many believing a man would never walk on the moon. Novel ideas have been scorned all through history. The question becomes, do you have the strength to carry on in spite of the remarks?
The best course of action is to summon up your courage, reflect upon your knowledge and experience, and then create a plan of action in spite of all the negative voices encountered.
As progress is seen, your personal brand will become prominent. In turn, you will attract positive interest in your work at a rapid rate growing opportunities landing you on the wave of the Smooth Sale!
