Are you looking to make an impression on LinkedIn? Writing an eye-catching and compelling post can be a great way to get noticed. A well-curated LinkedIn account can be just as essential to networking as your resume. But crafting a LinkedIn post that stands out and resonates with your target audience can be challenging. That’s why we’ve put together this guide to help you write the perfect LinkedIn post. Are you ready to take your online networking game to the next level? Are you ready to make an impression through your content? Let’s get started!
9 Steps to Craft a Masterpiece LinkedIn Post
1. Get Into the Creative Groove
To craft a LinkedIn post that will make an impression, you need to take a creative approach. It’s important to identify the type of post you’ll create, define relevant topics and brainstorm ideas.
Start by exploring the different types of posts available on LinkedIn, such as long-form articles, short status updates, or polls. Each post type will require different content and formatting. You can also consider creating multimedia content like videos or audio clips.
Think of topics that are relevant to your industry or to the audience who will read your post. Try to come up with ideas that are unique, thoughtful, and inspiring. You may also want to explore current events or trends related to your post’s topic. Here are some tools to use for this:
- BuzzSumo
- HubSpot’s Blog Topic Generator
- Answer The Public
- Google Questions (Type your general topic on Google Search and explore the Frequently Asked Questions Section)
Once you have some ideas in mind, make sure to research them thoroughly. This will ensure that your post contains accurate and up-to-date information.
2. Create a LinkedIn Post Outline That Cover’s Reader’s Intent
Creating a successful LinkedIn post that will have an impact on readers requires detailed planning and strategic execution. Here are the steps to create an outline that will capture the reader’s attention:
- Identify Your Purpose – Before you start outlining your post, define what it is you want to achieve with this post. Are you seeking to drive more traffic to your website? Generate leads? Boost brand awareness? Share a promotion? Knowing your goal will help you craft content that speaks directly to that intent.
- Establish Your Target Audience – Who are you trying to reach? What are their needs and challenges? Gather as much background information as possible on the audience so that you know exactly how to tailor the message of your post most effectively.
- Define Your Main Topic – Whether it’s a trending topic or a subject related to your field of expertise, selecting one main topic for each post is essential. This will be the foundation for all other elements of your outline.
Outline: Next Steps
- Brainstorm Subtopics – Once you’ve identified the main topic of your post, begin brainstorming all related subtopics that extend from it. This could include various angles, scenarios, stories, and solutions associated with the primary subject matter for readers to explore further.
- Collect Relevant Resources – For readers to truly benefit from your post, they need reliable sources and references to support whatever claims or solutions you present in your content. Research industry experts, credible websites/blogs, and relevant reports and studies that can serve as reference points within the article itself.
- Set Up A Structure – Now that you have all the pieces of your puzzle in place, it’s time to fit them together into a cohesive structure. For example, if one section discusses potential solutions while another section focuses on best practices, make sure each carries its own unique purpose within the overall framework of the article.
- Outline Headlines & Subtitles – After establishing a basic structure for each section of the article, identify several headline ideas for each part as well as any subtitles needed if necessary. Headlines should always be written first since they serve as an introduction and reflection of what readers are about to find in that section ahead of them.
3. Start With an Attention-Grabbing & Catchy Headline
When it comes to crafting a LinkedIn post, it’s all about having an attention-grabbing, catchy headline. Headlines are the first thing readers, followers, and potential recruiters will see when scrolling through the LinkedIn feed so it’s important to ensure it catches the reader’s attention. A great headline should be concise, clear, and catchy.
It’s important to make sure your headline conveys a sense of urgency. You want to make sure that it compels your readers to click on your post and read the content. A great way to do this is to include words such as “Now” or “Today” in your headline. This will make it clear to the reader that your post is timely and that they should pay attention.
Additionally, you want to make sure you are using relevant keywords in your headlines. This ensures that your post appears in relevant searches, increasing the possibility of getting more views. For example, if you’re writing about the latest digital marketing trends, using keywords such as “SEO” and “Social Media” will help your post to appear in more relevant searches.
It may take some trial and error to find the perfect headline for your LinkedIn post, but with a little bit of thinking and creativity, you can come up with something that will make an impression. Examples of catchy headlines to consider include: “Start Growing Your Business Now With These Digital Marketing Trends”, “Why Social Media Is Essential For Your Business Today” or “Discover These Amazing SEO Strategies and Achieve Top Results”.
4. Write an Engaging Introduction for Your LinkedIn Post
If you want to make an impression with your LinkedIn post, the first step is to craft an engaging and captivating introduction. The introduction should be the most eye-catching part of your post and should be written to draw in readers and encourage them to read on. Your introduction should be written with a few key elements in mind and should be succinct, yet informative and compelling.
Begin with a strong opening statement. This should be a sentence that introduces the main topic of your post, talks a little about the pain points of your audience, and then offers solutions you’ll discuss in the post. A powerful intro should provide readers with an incentive to read on and should leave them wanting to learn more.
Note: Make sure to use your main keyword in the intro that is relevant to the topic of your post and the audience that you’re targeting. Not only will including keywords help drive traffic to your post, but it can also help to ensure that it appears in relevant searches.
5. Include Visuals & Statistics to Make Your Post Stand Out
Visuals and statistics are essential elements to include to grab readers’ attention. While having interesting and relevant content is important, visuals and statistics can add an extra layer of depth and professionalism to your post.
Visuals can come in a variety of forms. Photos, GIFs, videos, and infographics are all popular choices. If you have any relevant photographs of your own, such as product images, these should be included in your post. If not, stock images can be used to illustrate points. GIFs and videos can also be great content to incorporate, but be sure that they are relevant to your topic and reflective of the brand image you’d like to present. Finally, if you have data or results to present, infographics can be used to display this information in an aesthetically appealing way. Including visuals like these can give your post a more polished and professional look.
In addition to visuals, statistics are an effective way to add to your post’s impact. Statistics prove the credibility of your claims and engage your readers. When presenting statistics, be sure to source your information correctly. Link to the report or survey where you found the data so that readers can verify the information.
Including visuals and statistics in your post can help you to stand out. They make your post look more professional and can be used to engage your readers by illustrating important points or presenting data that supports your claims.
6. Break Up Text In Small, DIgestable Paragraphs
When crafting a LinkedIn post, it is important to ensure that the text is easily digestible. It can be difficult to read long blocks of uninterrupted text, so breaking up your post into several small paragraphs will make it more inviting and easier to read.
One way to do this is to keep the paragraphs relatively short, no more than two or three sentences at the most. This will also help create white space, making the post look more aesthetically pleasing. It is also beneficial to add blank lines between paragraphs to further emphasize the importance of digesting one thought before moving on to the next.
Additionally, it is important to focus on clarity when splitting up your text. Your message should be clear and concise, and each paragraph should have a distinct purpose. Your goal should be to craft a post that conveys your message and sparks the interest of the reader.
Finally, be sure to consider the formatting of your post. Bolding words or phrases, adding italics where appropriate, and using headlines can all help break up the text and draw attention to certain points.
7. Inject Your Brand’s Personality
When crafting a LinkedIn post, it’s important to capture your brand’s unique personality. Your brand’s distinctive personality, and the tone of your post, will help you stand out from the competition and make a positive impression on your audience.
To inject your brand’s personality into your post, start by thinking about how you want to be perceived. Do you want to come across as serious and professional? Or are you looking for a more light-hearted, humorous tone? This decision will depend on what your brand is trying to communicate and the type of audience you’re looking to target.
Once you’ve decided on a tone, you can start to inject your brand’s values and personality into the post. For example, if you’re a tech company, you could make references to the latest tech trends or use industry jargon. Additionally, you might want to include a bit of humor or levity if your brand is known for its fun, casual style.
It’s also important to consider visuals when crafting your post. You might want to include an eye-catching image that reinforces your message or use a gif to lighten the mood. The visuals you choose should reflect the tone and atmosphere you’re trying to create, so be sure to select them carefully.
8. Incorporate a Call-to-Action & Relevant Hashtags
When crafting a LinkedIn post that will make an impression, you should always include a call-to-action and relevant hashtags. A call to action encourages readers to take immediate action. Examples of this could be to comment, like, share, or click a link. Using hashtags can draw attention to your post, as they are usually thread-specific and help to connect you with other content related to your message.
When adding a call-to-action, be sure to make it clear and specific. You should also add a hashtag or two that are relevant to your post. For example, if you are posting about a new job opportunity, you could include hashtags such as #hiring or #opportunity. This will help ensure that your post is seen by those in your target audience who are looking for new job opportunities.
Using hashtags can also help to increase the reach of your post. For example, if you’re posting about an upcoming conference, you could include hashtags such as #conference or #event. This will help ensure that your post is seen by those who are looking for information about upcoming events.
Finally, you can use hashtags to join in on conversations. For example, if you’re a startup and you want to join in on conversations about entrepreneurship, you could include hashtags such as #startuplife or #entrepreneur. This will help to give your post more visibility and will likely draw more attention to your message.
9. Proofread and polish your Post Before Publish
Once you have crafted your LinkedIn post, it is essential to take the time to proofread and polish it before you publish it. While this extra step requires a bit of extra effort, it will go a long way in making sure your post makes the best possible impression.
To begin, read your post aloud and listen for any awkward phrasing or confusing passages. This will help you to identify any unnecessary words or phrases and ensure that your post is clear and concise.
You should also look for and eliminate any typos, spelling mistakes, or grammar errors. Once you have read your post out loud, read it a second time and scan for any potential mistakes. If you are not confident in your grammar skills, you could consider investing in a grammar-checking and spell-checking tool like Grammarly to help you thoroughly proofread your post.
It is essential to check if any of the links or images you have included are working properly. If you have included a link to a website or article, make sure to click on the link and ensure it leads to the correct destination. Also, ensure that any images you have included are rendered properly and not distorted.
