In the ever-evolving landscape of digital marketing, staying ahead of the trends and challenges is crucial for brands and content creators. As we enter 2024, it’s essential to keep an eye on the strategic moves of industry leaders who are shaping the future of marketing. In this article, we will explore seven Chief Marketing Officers (CMOs) who are worth watching as they navigate the dynamic world of marketing and develop innovative strategies to drive their brands forward.
1. Leslie Berland – Verizon Communications
Leslie Berland, the former executive vice president and chief marketing officer of Peloton, has joined Verizon Communications to lead the global brand and marketing strategy. With an impressive background in marketing at major companies like American Express and Twitter, Berland brings a wealth of experience to her new role. Her responsibilities include marketing activation, creative, consumer insights, media, and strategic partnerships.
As Verizon aims to increase customers across the board, Berland will be instrumental in driving growth and enhancing the brand’s market position. With her strong leadership skills and expertise in marketing, we can expect innovative campaigns and strategic initiatives from Verizon in the coming years.
2. Esi Eggleston Bracey – Unilever
Unilever, one of the world’s leading marketing businesses, has appointed Esi Eggleston Bracey as its Chief Growth and Marketing Officer. Bracey, who previously led Unilever’s U.S. business and oversaw the personal care division in North America, will play a pivotal role in shaping the company’s marketing and creative excellence. Her responsibilities include driving digital growth, leveraging artificial intelligence, and focusing on performance marketing.
With a collective marketing budget of $8.3 billion, Unilever is known for its innovative campaigns and strong brand presence. Bracey’s leadership will further strengthen Unilever’s position in the market and enable the company to continue delivering exceptional consumer experiences.
3. Nicole Hubbard Graham – Nike
Nicole Hubbard Graham, an 18-year veteran of Nike, has returned to the company as its Chief Marketing Officer. With her extensive experience in global brand marketing, Graham will oversee all aspects of Nike’s marketing and position the brand for growth. Her previous role as the vice president of global categories and consumer direct brand marketing gives her valuable insights into Nike’s target audience and market trends.
As Nike prepares for major sporting events like the Olympic Games and the UEFA European Football Championship, Graham’s expertise will be instrumental in creating impactful campaigns and engaging with consumers worldwide. With a focus on innovation and storytelling, Nike aims to extend its leadership position and drive long-term growth under Graham’s leadership.
4. Antonio Lucio – HP
Antonio Lucio, an Advertising Hall of Fame inductee, is returning to HP as the Chief Marketing and Corporate Affairs Officer. After leading marketing for Facebook, Lucio brings a wealth of experience in building trusted brands. He will be responsible for strengthening HP’s capabilities, enhancing brand narrative, and fostering lifelong relationships with customers.
With a relentless focus on driving profitable growth, HP aims to streamline its business and deliver exceptional products and experiences. Lucio’s leadership and expertise will be critical in amplifying HP’s presence in the market and driving its growth strategy.
5. Diego Scotti – PayPal
Diego Scotti, the former CMO of Verizon, has joined PayPal as the executive vice president of consumer products and services and the global head of marketing and communications. Scotti will be responsible for developing PayPal’s consumer offerings, enhancing the customer experience, and growing brand awareness.
As PayPal continues to innovate and expand its services, Scotti’s expertise in customer experience and marketing will play a crucial role in driving the company’s growth. With a focus on building strong brand awareness and increasing the use of PayPal and Venmo, Scotti aims to position PayPal as a leader in the online transaction space.
6. Tressie Lieberman – Yahoo
Tressie Lieberman has become Yahoo’s first Chief Marketing Officer since 2015. With her background in quick-service-restaurant marketing, Lieberman brings a fresh perspective to Yahoo’s global marketing strategies, brand positioning, and user acquisition initiatives. As Yahoo aims to position itself as a solutions platform, Lieberman’s expertise in digital marketing will be instrumental in achieving this goal.
Yahoo’s suite of AI-powered ad tools, called Yahoo Blueprint, will provide users with personalized advertising experiences. With Lieberman’s guidance, Yahoo aims to leverage its extensive user profiles and navigate the cookieless future effectively.
7. Takeshi Numoto – Microsoft
Takeshi Numoto, the former executive vice president and commercial CMO of Microsoft, will succeed Chris Capossela as the company’s Chief Marketing Officer. With Microsoft’s focus on AI and cloud services, Numoto’s expertise in these areas will be invaluable in driving the company’s growth.
As Microsoft continues to innovate and expand its offerings, Numoto aims to strengthen the company’s market position and provide exceptional experiences to its customers. With a strong revenue growth in its first quarter and a focus on cloud services, Microsoft is poised for success under Numoto’s leadership.
See first source: Adweek
FAQ
Q1: Who is Leslie Berland, and what is her role at Verizon Communications?
A1: Leslie Berland is the Chief Marketing Officer (CMO) of Verizon Communications. She is responsible for leading the global brand and marketing strategy, including marketing activation, creative, consumer insights, media, and strategic partnerships at Verizon.
Q2: What is Esi Eggleston Bracey’s role at Unilever, and what are her key responsibilities?
A2: Esi Eggleston Bracey serves as the Chief Growth and Marketing Officer at Unilever. Her responsibilities include driving digital growth, leveraging artificial intelligence, and focusing on performance marketing to shape the company’s marketing and creative excellence.
Q3: Who is Nicole Hubbard Graham, and what is her role at Nike?
A3: Nicole Hubbard Graham is the Chief Marketing Officer of Nike. With extensive experience in global brand marketing, she oversees all aspects of Nike’s marketing and plays a key role in positioning the brand for growth.
Q4: What is Antonio Lucio’s role at HP, and what are his responsibilities?
A4: Antonio Lucio is the Chief Marketing and Corporate Affairs Officer at HP. He is responsible for strengthening HP’s capabilities, enhancing brand narrative, and fostering customer relationships to drive profitable growth.
Q5: What is Diego Scotti’s role at PayPal, and what will he be focusing on?
A5: Diego Scotti is the executive vice president of consumer products and services and the global head of marketing and communications at PayPal. He will be focusing on developing PayPal’s consumer offerings, enhancing the customer experience, and growing brand awareness.
Q6: Who is Tressie Lieberman, and what is her role at Yahoo?
A6: Tressie Lieberman is Yahoo’s Chief Marketing Officer. She is responsible for overseeing global marketing strategies, brand positioning, and user acquisition initiatives as Yahoo aims to position itself as a solutions platform.
Q7: Who is Takeshi Numoto, and what is his role at Microsoft?
A7: Takeshi Numoto is the Chief Marketing Officer of Microsoft. He succeeds Chris Capossela and brings his expertise in AI and cloud services to drive Microsoft’s growth as the company continues to innovate and expand its offerings.
Featured Image Credit: Photo by Headway; Unsplash – Thank you!
