Text-based content is no longer enough to make even a strong personal brand elevated enough stand out from the crowd. In what way do you use or are you interested in using VR and/or AR to elevate your brand in today’s crowded environment?
These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. AR-Based Data Analysis
“Call me a Luddite but I’m still not convinced that VR is the paradigm-shifting technology people are making it out to be. AR, on the other hand, is intuitive and impressive enough to be viable in my eyes. I like the idea of presenting a piece of paper with an AR code that allows smartphone users to generate three-dimensional graphs and charts. This would definitely make a strong impression.”
Bryce Welker, Crush The PM Exam
2. Product Demos in Real Spaces
“As a printing company, we always find interest in using VR to find ways to demo our products. For example, you can look at a generic “picture” of a living room that shows what a framed print would look like on the wall. However, it would be fantastic to create a product or proof and show the client what their trade show space or retail location would look like with the products selected.”
Brandon Stapper, Nonstop Signs
3. Eye-Tracking Technology
“As a marketer, I’m interested in the eye-tracking technology that devices like Oculus and HTC Vive are working on. It will be interesting to see which areas users are viewing most often and where to strategically place calls to action to help turn visitors into customers.”
4. Immersive Video
“Right now we are seeing a shift from text to video, so it’s only natural that as brands continue to differentiate themselves, we’ll see a new move into 3D videos. The videos in VR and AR will be much more immersive, which will help create a stronger brand following.”
5. Interview Training
“I would be interested in having a VR solution for those looking to practice job interviews. Or meeting with business leaders around the world. Given VR’s functionality, those who have a problem keeping eye contact, confidently answering questions, staying focused or talking to strangers can practice getting over these obstacles with a great VR program.”
Mike A. Podesto, Find My Profession
