Amazon is the premier place for eBook publishers and brands. Publishing an ebook on your area of expertise is a great brand positioning tool.
Digital publishing is just the start to building a fanbase for your personal brand. It takes the right marketing strategy and research to make this successful in a very competitive environment. Are you struggling with books sales online? There are literally millions of published works on just Amazon alone. By focusing on the right target market and staying diligent in your branding efforts you can attract readers to your name or company.
Ebooks are just one visibility tool that and can also be a sales generator for your personal brand. With a professional website that captures leads your audience can become more familiar with what you have to offer them as you showcase your knowledge and expertise.
How to make the most out of Amazon for eBook publishing
There are several ways you can use Amazon to build your personal brand and make a name for yourself.
• Go beyond tweets and posts – Get involved with your social media community where your brand’s audience is most active. Share helpful quotes, tips, infographics, videos, ect. to attract new followers and build a message toward your next eBook. If you already have a book on Amazon, send out tweets and posts right from your listing to drive traffic directly there.
• Create a Teaser Video – Book trailers are easy to create with many online resources available for brands and authors. Well before you publish you can present your audience with a preview of what is to come, and build a level of expectation. Include the link to your Amazon author page with a publishing date. Preorders are now available for authors there, which helps provide sales before your actual launch.
• Post frequently on your blog – Create at least three articles per week that pertain to your eBook topic, and include any links relevant to Amazon. This can be a mix of text posts, infographics, and videos to keep your audience interested. A series of posts can be very effective as well as your brand gets ready to release the full eBook.
• Host a giveaway – If you are using Createspace on Amazon their service makes it easy to create a sale or giveaway event that can be announced on your blog and social networks. By connecting with influencers in your market and building a relationship with them you can share your eBook news and create even more visibility.
Amazon is the place to be when it comes to publishing and increasing the visibility of your personal brand. As you build your marketing and professional relationships ahead of time you can make this platform work for your next eBook in the midst of the competition.
