Here are some blog post suggestions to help you successfully build your blog and your personal brand.
For simplicity, I’m assuming that your personal brand is related to your profession.
Tell an unusual personal story that exposes not-so-obvious insight about your work
- Make a short slideshow video about a trendy topic
- Critique a new tool that other people in your industry should know about
- Post a gallery of photos from an industry event (with photographers’ permission, of course)
- Use Flickr’s Creative Commons search to make a gallery of impressive work-related images
- Write a review of the most recent book in your niche that you finished reading
- Find a problem that you’re dealing with or have dealt with recently, and explain how you solved it
- Compile a How To guide with step-by-step images, aiming for a new topic that hasn’t been covered by many others yet
- List the most important issues/problems/trends in your profession today
- Talk about case studies with examples & stories from ‘real’ people i.e. non-experts
- Gather a long list of handy resources in one easy-to-bookmark article
- If you have one, give your unorthodox, original opinion on something well-known in your industry
- Break a top news story (if you can get it!)
- Collect the most popular articles in your industry on social media for a certain time frame and write your own short opinion of each
- Sum up recent industry news and write your own short take of each item
- Discuss surprising numbers or statistics that you recently discovered or learned about
- In detail, answer a specific, common question many people are asking
- Answer industry-related questions that people have posted on social media
- Interview someone who you believe may become a star in your industry
- Interview someone who is a star in your industry
- Interview yourself i.e. ask yourself the questions you’d most like to answer in an interview
- Predict the future of your industry or profession
- Describe the history of your profession, or one specific aspect of it, such as where certain terms come from
- Compare how your profession used to be with how it is today, and comment on whether the change has been good
- Write a lexicon of industry terms
- Run a group writing project on a thought-provoking topic that will get other bloggers blogging
- Summarize a long piece of industry research, saving people the time of going through all of it by themselves
- Ask for feedback from your readers about your blogging & your brand
- Respond to feedback from your readers about your blogging & your brand
- Describe a day in your life, or a day in the life of a certain kind of industry professional
- Create a list of your most popular blog posts
- Create a list of the most important/useful blog posts you’ve seen recently
- Explain to students why they would want to enter your profession
Author:
Jacob Share, a job search expert, is the creator of JobMob, one of the biggest blogs in the world about finding jobs. Follow him on Twitter for job search tips and humor.