2007 Personal Brand Award – The UnBeige Team

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Blogs are a communication medium, whereby individuals express themselves to their readers through content. There are very few blogs that have the personal touch that “UnBeige” has, especially with it’s diverse posts, ranging from entertainment gossip to parties and humor. Design professionals around the world all travel to UnBeige for the hippest and most trendy content and leave the site wanting more. The voices behind this blog have Personal Brands like you’ve never seen. Alissa Walker and Steve Delahoyde are two very special brands that have a long history of experience in film and “the high life”.

Steve Delahoyde works for an ad agency called Coudal Partners, where he handles the writing for the firm, as well as the production work, from TV spots to Internet foolery. Steve is also a freelance editor, director and motion graphics designer. His production work has appeared everywhere from MTV to CBS to The National Lampoon Network, and his writing has popped up here and there, from Time Out to McSweeney’s. He has made countless short films to date.

Alissa Walker has written about either design or Star Wars for Wired, Dwell, Fast Company, I.D., Metropolis, The Architect’s Newspaper, ReadyMade, Design Observer, the Los Angeles Times, HOW, Dynamic Graphics and STEP Inside Design. She is also a production assistant for the public radio show “DnA: Design and Architecture,” and as a design expert on the HGTV show “Small Space, Big Style.”

When you are coming from the most competitive industry and have success like they both have had, your brand thrives on differentiation. Through media they have generated reputable brand names and have created awareness and energy for their blog.

Picture of Dan Schawbel

Dan Schawbel

Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

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