What’s one great tool you use to assist in streamlining your branding efforts (e.g. social media scheduling platforms, reputation management tools, etc.)?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Canva
“Canva is great for graphic design. Our PR engineers know how to create strategic content and the imagery that supports it. At the same time, they aren’t acutely trained graphic designers, so tools like Canva make it easy for them to create interesting imagery that looks polished, professional and shareable.”
Sharam Fouladgar-Mercer, AirPR
2. Mention.com
“We use Mention.com to keep track of how well our branding efforts are going. It keeps track of keywords we specify mentioned across the web and on social media. It even assigns a relevance score which we prioritize over other mentions. Before we used to only use Google alerts but found that mention.com goes deeper in understanding what’s important to our business.”
Robert De Los Santos, Sky High Party Rentals
3. IFTTT and Slack
“I made a recipe in IFTTT to automatically post a notification in Slack anytime I am mentioned on Twitter. This allows me to respond in real time to any mentions and engage with my followers.”
Nicole Munoz, Start Ranking Now
4. Hootsuite
“Hootsuite is a great app that allows us to schedule our social media postings. We are able to schedule any posting we chose that fit our brand image to whichever platform we want for an entire day or even longer. It’s a great way to monitor what social media users are saying about our brand and monitoring keywords that relate to our industry or brand.”
Stanley Meytin, True Film Production
5. Sóshlr
“Sóshlr is a social media management tool that helps you consolidate and handle all your social media across multiple platforms for your business. It handles publishing and analysis that gives you more time to do other things. Plus, it delivers insightful data for better decision making related to your branding efforts.”
Drew Hendricks, Buttercup
6. Missinglettr
“Missinglettr connects to your blog‘s RSS and creates campaigns with multiple social media posts out of every blog post. Instead of manually writing social media posts, the tool will automatically pull data and images and allow you to instantly schedule posts on social. This reduces the amount of time required to create social media posts and increases traffic to the blog — and it’s free for now!”
Marcela De Vivo, Gryffin
7. Kapost
“Kapost is ideal for streamlining B2B marketing content workflows, which are designed to build the brand. It provides a way to streamline the creation, delivery and analysis of the content that is produced, saving considerable time. This allows for more content to be produced and distributed.”
8. Right Relevance
“Right Relevance provides a powerful web interface for exploring and tracking topics of interest. It’s great for content curation, tracking relevant trends, and content inspiration. With Right Relevance, I can quickly see what’s being published in my area of interest but also the conversations happening around those topics, and the influencers who are engaged with them.”
Vik Patel, Future Hosting
9. Hubspot
“We use Hubspot to manage the posting and tracking of all our blog content, social media and site traffic. It is great at helping us understand what content is engaging and viewed most often, which helps us decide which topics and ideas to approach next.”
10. TubeBuddy
“YouTube continues to show its dominance in the content marketing space but can quickly become overwhelming — especially if you have existing videos. TubeBuddy allowed us to easily bulk edit videos, bulk edit thumbnails, and systematize the upload process. Hugely valuable.”
Carter Thomas, Bluecloud Solutions
11. Sprout Social
“When it comes to social media marketing, reporting is just as important as scheduling. That’s why Sprout Social is our go-to social media software. Not only does the interface make scheduling posts a breeze, but data like reach and engagement are presented in dynamic charts so that ongoing optimization is that much easier.”
Brian Lischer, Ignyte
