​3 Personal Brand Mistakes You Don’t Know You’re Making

  • 0 min read

You’ve spent a lot of time and effort carefully maintaining your personal brand (as you should). But you may be overlooking some crucial factors that can weaken your brand over time – and are easily fixable.

Here are the three personal brand mistakes to watch out for:

Following ALL the Trends. Why?

If you’re a first adopter for both technology and social media – great! But, your personal brand doesn’t require jumping aboard any and all new sites or apps. First, it will be difficult to remain connected and consistent on multiple platforms. Second,  you will jeopardize losing the niche and following you have built by bombarding your audience with what’s trending when you should be sharing relevant content.

Not Measuring Results. Why?

You were able to cultivate your brand from nothing to something great – don’t let your efforts go to waste by not measuring your results. Keeping track of what works and what doesn’t work prevents you from stagnating and growing indifferent about your brand in general. HootSuite is a great online tool for keeping track of multiple profiles as well as analyzing site traffic.

No Professional-Looking Design. Why?

Image is everything – and first impressions count. Have a professional and simple design that reflects your own individuality. Nothing possibility offensive or inappropriate should belong on a profile or site – ever. Be sure to consider the font and color scheme as well using basic graphic design principles.

Personal branding doesn’t have to be a difficult endeavor! Remember that improvements can and should always be made.

Picture of Heather R. Huhman

Heather R. Huhman

Heather R. Huhman is a career expert and founder & president ​of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist forExaminer.com and blogs about career advice at HeatherHuhman.com.

TRENDING AROUND THE WEB

Research suggests parents who let their kids experience natural consequences instead of rescuing them from every mistake in the 1960s were building what developmental psychologists now call internal locus of control — the trait that separates resilient adults from fragile ones

Research suggests parents who let their kids experience natural consequences instead of rescuing them from every mistake in the 1960s were building what developmental psychologists now call internal locus of control — the trait that separates resilient adults from fragile ones

Global English Editing
Research suggests the reason some people feel more exhausted by a family dinner than a full day of work isn’t introversion, it’s that family activates every unresolved role you ever played — the peacekeeper, the performer, the invisible one — and your nervous system is running all of them simultaneously while your mouth says “pass the salt”

Research suggests the reason some people feel more exhausted by a family dinner than a full day of work isn’t introversion, it’s that family activates every unresolved role you ever played — the peacekeeper, the performer, the invisible one — and your nervous system is running all of them simultaneously while your mouth says “pass the salt”

Global English Editing
Psychologists explain that the reason comparing yourself to others feels so toxic as you get older isn’t increased insecurity — it’s that you finally have enough life data to see that the people you envied were often miserable in ways you never witnessed

Psychologists explain that the reason comparing yourself to others feels so toxic as you get older isn’t increased insecurity — it’s that you finally have enough life data to see that the people you envied were often miserable in ways you never witnessed

Global English Editing
People who sing loudly in their car, dance in their kitchen, and have full conversations with their pet aren’t eccentric — they’re in contact with a version of themselves that only exists when no one is measuring it

People who sing loudly in their car, dance in their kitchen, and have full conversations with their pet aren’t eccentric — they’re in contact with a version of themselves that only exists when no one is measuring it

The Vessel
Psychology says children raised between 1950 and 1965 were taught that love and duty were the same thing, and most of them honored that belief so completely that they built entire lives around obligation without ever asking whether they were happy — and the question finally arrives in their 60s like a guest who’s decades late and no longer welcome

Psychology says children raised between 1950 and 1965 were taught that love and duty were the same thing, and most of them honored that belief so completely that they built entire lives around obligation without ever asking whether they were happy — and the question finally arrives in their 60s like a guest who’s decades late and no longer welcome

Global English Editing
Psychology says people who are a mass of contradictions aren’t confused about who they are — they’ve simply refused to flatten themselves into a single coherent story that makes other people comfortable

Psychology says people who are a mass of contradictions aren’t confused about who they are — they’ve simply refused to flatten themselves into a single coherent story that makes other people comfortable

Global English Editing
Load more
CATEGORIES
Explore