10 Branding Tips for a Great AngelList Profile

What’s one tip for making the most of a profile on AngelList?

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Lock in Your Endorsement Commitments

“Sure, your investors may have given you a verbal promise that they would be there for you from the start — but it’s best to nail down those opportunities before they fall through the cracks. Your investors are important, busy people and you need to take that into consideration before it’s too late. Establish a dialogue with them to firm them up for their commitment early on.”

Rob Fulton, Automation Heroes

2. Categorize Your Business Markets

“When selecting the market keywords for your business it’s extremely important to pick the markets that have the most reach, as it will give you access to more investors.”

Jason Neubauer, Youbetme

3. Regularly Post News

“Keep your company’s profile up-to-date by regularly posting your company news on AngelList. When something big is happening at your startup, like a partnership or collaboration, and you get some press, make sure that beyond Twitter and Facebook you also include a post about it on AngelList.”

Doreen Bloch, Poshly Inc.

4. Include Your Investor Deck

“If you’re raising money on AngelList, please don’t forget to include your investor deck. While I can appreciate only wanting to expose such a document to qualified investors, having it readily available to those that might be interested during their first impression of your startup is crucial. There are far too many other startups out there to not win investors over the first time around.”

Logan Lenz, Endagon

5. Set Aside Time for the Site

“No matter what platform you’re building a presence on, set aside some time each week to focus on just that site. I’ve done so on AngelList, using that time to make connections, post news and even just look at what other companies are doing on their profiles. It’s made an incredible difference in the quality of connections we’ve made there.”

Thursday Bram, Hyper Modern Consulting

6. Have a Stellar Pitch

“Spend some time creating a great pitch. It should be rather brief — around 100 words. Tell the story behind your idea and display confidence without coming across as arrogant.”

Andrew SchrageMoney Crashers Personal Finance

7. Stay Active

“It’s just like anything else, the more you put into it the more you’ll get out of it. Put time into AngelList and it’ll give back. I’ve gotten several clients and found several companies to invest in using the site. Connect with others, get references and mark everything you’ve invested in. Stay active on there!”

John Rampton, Adogy

8. Build up your followers

“On AngelList, having more followers equates to credibility. It gives the appearance that you have momentum, which is always a critical thing for a startup to have. Asking other startups to follow yours is a great way to kickstart this.”

Mitch GordonGo Overseas

9. Show Your Talent, Growth and Product

“We’ve found that some of our best talent comes through job postings on AngelList. With that in mind, we look to communicate three things — a fun and talented team to work with, explosive growth and an exciting product opportunity. All of which help on the investment side as well.”

Jeff McGregor, Dash

10. Gain Endorsements

“Get endorsements. I know it’s just another site you need to ask your colleagues, former employers, vendors and suppliers to endorse you on, but ask yourself if it’s any less important than LinkedIn. Investors are looking for social proof. They need to see a track record. Answer the questions they have in their mind before they have a chance to ask.”

Gideon Kimbrell, InList Inc

Picture of The Young Entrepreneur Council

The Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.

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