How Small Business Leaders Can Use Google’s Teamwork Study
In 2012 Google began studying teamwork in the company. Called “Project Aristotle,” results were released in 2016.
Google in-house researchers studied 180 teams at the company and analyzed over 250 team attributes through more than 200 interviews.
The final results reported five key characteristics that allowed teams to achieve high-levels of success. In order of …
Teamwork Never Fails – Stop Blaming Teamwork at Your Small Business
Originally published in 2018. Updated in 2025 as part of the Personal Branding Blog relaunch under Brown Brothers Media.
“What is teamwork?”
I posed this question to 12 leaders at a small regional credit union. We heard the traditional answers: collaboration, communication, working together toward a common goal.
Then one leader offered a definition that …