Bud Light’s Transgender Promotion: Impact on U.S. Market Share
Bud Light, the popular beer brand owned by Anheuser-Busch InBev, recently faced challenges in its U.S. market share after a promotion with a transgender influencer sparked controversy. This article delves into the details of the promotion, its impact, and the company’s efforts to stabilize its market share. Consumer sentiments and investor opinions regarding the incident …
Email Marketing: The Ultimate Beginner’s Guide to Kickstarting Your Blog
Email marketing is one of the most effective ways to build the readership for your blog.
A full-service email marketing company can help you with executing a foolproof strategy for your blog. It can be used to promote the content and drive traffic to your resources. Eventually, it will help you get more visits and …
Sales Essentials
When a company’s queue is packed with engaged leads, its bottom line remains stable, and its future remains bright.
But always remember that branding is a two-edged sword.
From the standpoint of a …
Social Media 2.0
We’ve all been using social media for almost two decades. But it hasn’t stood still. Enter Social Media 2.0!
Facebook and Twitter supplanted all of their classmates and MySpace. (Remember …
Attracting Wealthier Clients
Was it ever brought to your attention that one of the world’s wealthiest and attractive entrepreneurs continues to reside in the same $31,500 grey stucco house he acquired …
Social Media Trends in 2022
Personalization is a long-standing worldwide consumer trend, one that calls for digital connection. However, its popularity for social media is relatively new. It’s possible to customize social …
Do You Really Need an Instagram Influencer? Probably.
Marketers who want visibility on Instagram face many challenges when using the platform to their advantage.
There are many problems and challenges associated with Instagram influencer, or branding, marketing. …
How to Use Social Media the Right Way for Building More Leads
Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longer sell your products and services. Your brand audience now controls what they want to see whether this be on a smart phone, tablet, computer or television. Old methods simply don’t work anymore — …
5 Tips for Landing More Sales Through Cold Calling
Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying. If you don’t have …
Walking the Tight Rope of Effective Salesmanship
Contrary to popular belief, the difference between effective, revenue driving sales professionals and those who consistently miss quota is quite small. More often than not, the loss of business has little to do with their competition.
Frequently, the problem is more internal. Because many of today’s products and services are highly similar, it’s how the …