How to Increase Social Proof of Your Expertise
The concept of “social proof” has been explored extensively through research conducted by Dr. Robert Cialdini, author of several best-selling books, including Influence: The Psychology of Persuasion.
In short, social proof means that people do what they see others doing.
For example, in a social experiment, one or more (anonymous) researchers looked up at the …
PowerPointless: 5 Non-Slide Ideas To Present Yourself Better
When trying to convey our own style so that people may give us credibility, why is it that we present ourselves in a similar fashion?
I’m talking of course about our ultra-reliance on PowerPoint.
This week, I’m going to do something outside of what I’ve ever done before – I’m about to deliver a presentation …
Rebranding Yourself When Your Job or Life Changes
I’ve faced a couple of career changes in my years, after fully vesting myself in my previous job, company, and position. The changeover has been difficult at times, as I had gotten to know a lot of people in that previous industry, and set myself up as an authority on my particular company’s product or …
Inbound Marketing: A Sound Strategy for Your Brand
Unless you are one of those lucky folks with a sizable budget at your disposal to invest in PR and advertising efforts in order to promote your personal or business brand (and whether you know it or not), you will in all likelihood be using inbound marketing techniques to reach your targeted audience and generate …
5 Ways Birthdays Can Build Your Personal Brand
Your birthday only comes once a year, so make it count.
Birthdays can affect job search, and they most certainly can impact your personal brand.
The following tips are useful regardless of whether you’re in the birthday industry (entertainment, gifts, etc.) or not.
Your birthday1) Tell people about it
Unless your entire brand audience …
How to Answer the Dreaded ‘Salary Question’
It’s a question that you can expect to be asked sooner rather than later during a job interview. It’s a question that seems to be a “loaded” one in every sense of the word, and usually that’s in fact what it is. It’s a “trick” question too. It’s designed to quickly and efficiently eliminate as …
Direct Sellers and Small Businesses: How to Socially Bounce
Social media is one of the latest tools that direct sellers and small businesses can utilize in reaching their audience and engaging with their consumers. Brands of today realize the importance of establishing a presence in the online world, since this is the way most people are now connecting with the businesses, brands, and products …
How to Achieve Fame
In Fame 101, Powerful Personal Branding & Publicity for Amazing Success, Jay and Maggie Jessup, branding and publicity experts, write that anyone can have fame, not just rock stars or Hollywood celebrities.
Any professional with a compelling personal brand – the foundation of fame — can dominate their space. And creating, expanding upon and monetizing …
Your Personal Brand Is Failing You — Here’s Why
Most of us interested in personal branding are only seeking enough knowledge on the subject to get ourselves in trouble, or forcing us into a victim of what I like to call “small fish, big pond” syndrome. We’ve all heard that we might be a big fish in a small pond, but what happens when …
Visual Marketing is How “You Look Mahvelous Dahling”
We have one chance today to make a first impression that will in most cases make or break whether someone will continue with or move on from you and your business. If there is not something that immediately connects someone to you visually or emotionally, there is a high probability they will loose interest.
In …