Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…Clients Don’t Buy Services. They Buy People.
For a great many people, a word like “brand” is easier to associate with a tangible product like cars or detergent. People who provide a service rather than a product don’t always think of themselves as a “brand” because the dots are sometimes harder to connect for them.
The reality is that there is absolutely …
Attracting and Retaining Talent Through Choice Management
Quite often, many of my thoughts are accompanied by song lyrics that I’ve heard over the years.
The two that come to mind when I think about the concept of choice are the following:
“I hate this supermarket
But I have to say it makes me think
A hundred mineral waters
It’s fun to guess …
Direct Sellers: Make the Most of Your Blog
There’s a lot of advantage today for brands to establish an online presence. Even as a direct seller in charge of your personal brand, you can get left behind if you aren’t utilizing the online resources that are available to you.
You may have already set up your social media accounts, and have a website …
Personal Brand Intention
Approximately 15 years ago, Tom Peters wrote “The Brand Called You” in Fast Company. At the time, it seemed an odd concept of sorts in connecting the term “brand” with an individual(s). Looking back, his seminal work ignited a conversation that is pervasive today as personal branding is one of the hottest topics in the …
How Your Personal Brand Will Get You Hired
As Dan Schwabel has said before, “If a resume was the deciding factor in recruitment, there would never be a need for interviews.”
Here are some reasons how your personal brand can get you hired.
It will make you stand out.
By creating your personal brand prior to job searching, you have a leg up …
Are You Paying Attention to Your Intentions?
“There are two ways of spreading light. Being the candle or the mirror that reflects it.” – Edith Wharton
I discovered a website in 2006, that I really connected with called iJourney.org. It’s simply a blog and community of positive content and writing, from a very simple, human, spiritual perspective. Lot’s of common sense ideas …
Expand Your Brand Like Michael Jackson
Have you seen Michael Jackson’s “This Is It” movie? What an inside view into the artist that Michael Jackson truly was on, and off, stage. Before I saw this movie, again recently on TV, I was blind to the deep talent Jackson held.
Group to solo artistIn ’77, after 14 years and 14 albums …
Job Seekers: Enhance Your Brand by Showing Your Skills
The job search isn’t what it used to be. That’s for sure.
In fact, with hundreds of applicants for every job opening, the tactics that yield job offers have changed dramatically.
In part because of the volume and in part because of the competition, job seekers that stand out – job seekers whose personal brands …
3 Steps to Your Content Strategy
Today’s buyers receive, use and make decisions based on trusted independent sources. In fact, according to IDC, marketing content is now the buyer’s preferred vendor information source.
Now is the time to dedicate a few hours to your personal brand content map for 2012. Spending the time now will allow you to organize and filter …