Tag: nonconformity

Brand Identity & Self-DiscoveryPositioningRelationships & Personal Growth

Avoid Babbitry and Stand Out From the Crowd

Do you suffer from babbitry?

It means an excessive feeling of self-satisfaction. It also means small-mindedness, smugness, middle-class mentality.

But my friend, novelist Cathy Day, gave me the best definition of all: a person and especially a business or professional man who conforms unthinkingly to prevailing middle-class standards. The word comes from Sinclair Lewis’ novel, …