You Have More Influence Than Ashton
The debate over quality vs. quantity is one to consider when using Twitter. The amount of influence a user has on Twitter is not direct reflection of the amount of followers. So the debate favors quality.
According to Mashable a study done by Northwestern indicates that celebrities with millions of followers are mostly ignored on … Read the Rest →
LeBron James: The Brand That Crossed The Line
LeBron James’s choice to leave the Cleveland Cavaliers for the Miami Heat is a major personal branding catastrophe. Not just because he’s leaving the place where he grew up, but because he did it on national TV to boost his own ego, at the expense of a team he’s been on for years. ESPN took … Read the Rest →