Colleges Need to Teach Personal Branding
This year will be my 5 year reunion for college and while checking the Luther website for Homecoming information, I took a glance at the tuition costs for next year. And even though I knew college tuitions have been skyrocketing, I was still shocked by the number: $32,140 That’s over $10,000 more than when I …
Don’t Put Off Personal Branding to Focus on Keeping Your Job
Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.
They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their employees …
Don’t Be Everything to Everyone
Yesterday, while out with friends, I ended up talking to a young guy who is trying to break into the copywriting field. “What kind of writing do you want to do?” I asked him, trying to get a sense so I could give him useful advice. “What’s your focus?”
“I don’t know,” he told me. …
3 Ways to Ensure Your Photo Works for Your Personal Brand
At some point when you’re developing your personal brand, you’re going to want to have professional photos taken so you will be able to show a great-looking photo on your blog or website.
By now, I’m sure you know things you need to be aware of when you take your business photos. No revealing clothes, …
Let People Know You’re Human
Last week, I was almost finished getting ready to go out with friends when I had a moment of pure horror. Not the kind from scary movies, the kind of horror that only occurs when you look in the mirror 10 minutes before a friend is supposed to pick you up and realize your hair …
It’s Not About You
I hate to tell you this, I really do. The truth is that most people don’t give a hoot about your personal brand. They don’t care how great you are at what you do. They don’t care that you are the perfect solution to their problem.
They don’t care about how many impressive clients you’ve …
Personal Brands Bring Life to the Sport of Kings
For those of you who like horse racing, May has been a good month. It’s Triple Crown time right now in the US – which is the championship series for top 3 year old horses. Normally this series passes by almost unnoticed by the general public.
Not this year though. First, a 50-1 long-shot named …
Focus on What’s Next
Last week, at the World Innovation Forum, the words of one speaker really stuck with me.
“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”
By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …
Use Your Blogger Status to Promote Your Brand at Conferences
This week, I’m an official blogger at the World Innovation Forum in New York City. To tell you the truth, I’m really excited–not only because the conference has some pretty awesome speakers and because I’ll get to meet people from a top innovation consultancy–but also because this is a great, great opportunity to promote my …
Don’t Trust Spell Check to Safeguard Your Personal Brand
If part of your personal brand strategy involves blogging, you’ve probably run into publishing regret once or twice.
I’m not talking about the publishing regret that comes from writing something snarky online and having it come back to bite you when you’re applying for your next job. I’m talking about the embarrassing typo mistakes that …