8 Ways To Brand Yourself As A SME
(even if you’re a Generalist)
As I discussed in earlier articles, branding yourself as a generalist doesn’t work in today’s search driven market of job shortages and mass competition.
Today’s employers don’t even hire generalists for jobs requiring a generalist. Employers hire subject matter expertise first, then choose the subject matter expert who also has …
Your Resume Brands You – Whether It’s Managed or Not
If you’re searching for a job, your resume brands you , like it or not.
I’ve talked to candidates who have refused to brand themselves – They felt branding was for products, not people.
While I can appreciate that candidates don’t like the idea of marketing themselves like a cheeseburger or insurance policy, you brand …
‘Liar, Liar, Pants On Fire’ Résumés Can ‘Burn’ You!
Is it ever a good idea to outright lie on your résumé, or even to significantly “fudge” the truth regarding your work history and/or accomplishments and achievements? The short answer to this question is “No!” because it can definitely come back to “burn” you! Nonetheless, this is a moral dilemma many job seekers wrestle with …