Personal Branding in an ‘Enterprise 2.0’ World
The progressive implementation of Web 2.0 technologies is ushering a new era for the world of business and work.
About time, I hear you say. For, as forward management thinkers like the celebrated author Gary Hamel have denounced, the majority of XXI century organizations still apply leadership and organizational models that were created almost a …
Networking is Dangerous
“Wait,” you’re saying. “That’s not what I’ve heard. Networking is the only way to find leads for sales, jobs, and life in general.” Yes and no. Not all networking strategies are created equal, and some can hurt your brand for the long term.
The networking “strategy” of “volume” doesn’t build value if people don’t remember …
Are Recruiters Helping Your Brand Management?
Talk about love-hate relationships…recruiters rank right up there. You love them when they call to screen you for an opening of interest. Even if you’re currently employed and overwhelmingly busy, let’s admit it. It’s an ego stroke when they call. If you’re in transition, their call makes your whole day euphoric. You tell your friends …
Personal Brands: Be Ready to Answer This
In Sunday’s New York Times, the least likely person in American business is interviewed in the Corner Office column.
She’s Susan Docherty, who “leads” General Motor’s US sales, service and marketing team. In case you don’t get the joke, GM is one of the more famous bankrupt companies in the US, based on its resistance …
Develop Your Career Like a Business
You are in business for yourself. This has never been more imminent that ever than to the Personal Branding and Social Media explosion of the last 2-3 years. Even those working at dream jobs and for companies that you love walking into everyday, you are building a business, the business of YOU. Learn more about …
Write Your Will and Start Your Life
Great athletes start with the finish line in mind. Lance Armstrong doesn’t hop on his bike and wonder where he’ll end up. Michael Phelps doesn’t jump in the pool and paddle around. Why would you take to the open road of your career or business without a destination in mind and expect to wind up …
The Interview is in 1 Week: How to Cram Your Personal Brand
One of my closest friends recently asked for my help to prep her for her interview: Katrina is a 3.5 GPA graduate from UCI and is applying to a government position. She’s very intelligent, pretty, and extremely hard working, but felt that the competition was going to be so intense that she would just get …