
Branding Identity
Although a logo might serve as a symbol for a company, it is not the sum of a brand. In reality, having a powerful brand identity begins with creating a logo. From there your …

You (Already) Have a Brand!
It’s vital to establish a personal brand that advances your career and life. A solid personal brand may open doors and transform lives. But creating a personal brand isn’t simple.
Rather than …

Future Proof Your Brand
Your future is your past, just not yet. And your past is your future, at some point. Looking into the future is a tricky business. It’s one that great prophets and great …

Why Your Brand?
It may appear that developing a personal brand is a grandiose or self-indulgent endeavor.
However, if you do not establish your own brand, others will do it for you. They will base …

Brand Awareness
A personal brand is still an important factor that requires careful consideration in order to attract a target audience. Business owners must create a presence that is consistent with the brand’s goal and fundamental …

11 Differences Between Branding and Marketing You Need to Understand
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow …