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    (En)Counter Culture

    Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …

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    Posted in Career Development, Corporate Branding, Employer Branding, entrepreneurship, Marketing, Positioning, Skill Development, Workplace Success

    Lessons From Parenting: Rewarding Good Values/Character Spurs Motivation

    If you are one of those people who wants to earn a higher salary (and feels you are deserving of more money) then this is the article for you!  Candidates who feel they are driven more by money than by contributing to the mission of the firm, turn off employers.  Everyone wants to be compensated …

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    Posted in Brand Yourself As, Interview, Job Search, Personal Branding
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