In 2023, Havas marked a notable 4.4% rise in organic revenue, totaling €2.695bn (£2.30bn). The period saw impressive contributions from the company’s sectors, Havas Media, Havas Creative, and Havas Health & You. Despite the commendable performance, however, Havas fell short of industry leader, Publicis Groupe.
Interestingly, a significant part of Havas’ revenue came from its media unit, Havas Media Group. The firm consolidated its strong position in the global advertising scene. Havas Creative and Havas Health & You didn’t lag behind, making vital contributions to overall revenue with their innovative solutions.
Notwithstanding the gap in financial power, Havas made strides in profit, posting an 8.4% increase to €310m (£264m), which stands for 11.5% of net revenues. Noted as an upward trend since 2019, the profit boost, even with a trailing margin, points to a significant upswing for the firm.
Meanwhile, Havas’ parent company, Vivendi, expects continued growth into 2024, with Havas making substantial contributions to Vivendi’s financial performance. Chairman Yannick Bolloré is optimistic about sustained growth, despite global market challenges. The firm’s revenue growth and pre-tax profit increase signal brighter days ahead, though Bolloré withheld specific forecasts for 2024.
Arnaud de Puyfontaine, chairman of Vivendi’s managing board, deems Havas as a top performer. Notably, strategic acquisitions in tech and AI have been integral to Havas’ growth. Puyfontaine voiced enthusiasm about future growth and profitability and lauded the firm for its innovation, diverse portfolios, and dedicated workforce.
In 2023, Havas pursued a continued growth strategy, acquiring companies like Uncommon Creative Studio and Noise Digital. This trend seems set to continue in 2024, starting with the acquisition of B2B marketing firm Ledger Bennett. The company is well-poised to increase its B2B marketing services and remains committed to providing robust marketing solutions.
Finally, Vivendi is considering listing their business segments independently on the stock exchange in the next 12 to 18 months. The move aims to add value for stakeholders and develop independent entities capable of sustaining growth in a competitive market. A shareholders’ meeting planned for 29th April is likely to offer more insights into these decisions.
