Dak Prescott’s “Sh*t Talk” PSA: A Unique Approach
In a surprising move to raise awareness about colorectal cancer, Dallas Cowboys quarterback Dak Prescott has teamed up with Maximum Effort and the Colorectal Cancer Alliance’s “Lead From Behind” initiative. Through a video titled “Talking Sh*t with Dak Prescott,” Prescott delivers a heartfelt message to fans before diving into an unconventional approach to motivate lifesaving …
The Always Sunny Team Just Took a Shot at a Whiskey Brand
In the world of celebrity brands, it’s not uncommon to see famous faces lending their name to spirits like tequila or vodka. However, when the stars of the hit TV show “It’s Always Sunny in Philadelphia” decided to launch their own brand, they took a different route. Glenn Howerton, Charlie Day, and Rob McElhenney, the …
Gap and Dapper Dan Collaborate to Celebrate Harlem
The fashion industry is constantly evolving, demanding continuous reinvention, adaptability, and innovation for longevity. In this ever-changing landscape, both retailer Gap and legendary fashion designer and Harlem institution Dapper Dan have demonstrated their commitment to their core clientele while adapting to new consumers and advocating for creatives and social justice causes. This commitment is evident …
Antonio Lucio Back As CMO of HP
Antonio Lucio has recently been appointed as the new Chief Marketing Officer (CMO) of HP, succeeding Vikrant Batra. Batra, who has significantly contributed to the company’s growth, will step down from his role at the end of the year after a long and successful career at HP. Enrique Lores, HP’s CEO, acknowledged Batra’s valuable contributions …
Collaboration and Growth: Keke Palmer’s “100% Pure Love” Campaign
Cooperation is key to success and growth in today’s cutthroat corporate world. The complexities of productive cooperation, however, are not always easy to grasp. Therein lies the significance of the alliance involving the United States Black Chambers, Google, and Keke Palmer. They have joined forces to create the “100% Pure Love” initiative, which will promote …
Pepsi’s Mini Can Campaign: Shaq and Skee-Lo
Collaboration is a key driver of growth, and Pepsi, as it wraps up its 125th year, understands this concept well. In a clever move, the iconic cola brand has partnered with former NBA legend Shaquille O’Neal for its latest campaign, centered around the mini can. This collaboration not only pays homage to O’Neal’s previous association …
GAP’s CEO: Turning Around the Company
Shares of Gap Inc. soared more than 30% recently, fueled by an optimistic third-quarter performance and the impact of Richard Dickson, the new CEO, on the company’s revival efforts. This surge in stock price has nearly doubled the shares since Dickson’s appointment in late July. Dickson, known for revitalizing the Barbie brand at Mattel, is …
Bud Light Boycott Causes CMO to Step Down
Benoit Garbe, the U.S. Chief Marketing Officer of Anheuser-Busch InBev, will resign at the end of 2023, following a difficult year for Bud Light. This departure comes after the exit of Bud Light marketing VP Alissa Heinerscheid earlier in the year. However, Garbe’s role will not be directly replaced. Instead, U.S. Chief Commercial Officer Kyle …
Celebrating Megan Rapinoe: Advocate for Change
Megan Rapinoe, a name synonymous with excellence in soccer, has not only achieved remarkable success on the field but has also used her platform to advocate for social change. Her journey from college soccer in Portland to winning multiple World Cups and Olympic gold medals has been nothing short of inspiring. In this article, we …
Jamie Laing: From Reality TV Star to Successful Marketer
Jamie Laing, known for his stint on the popular reality TV show “Made in Chelsea,” has successfully transitioned from a celebrity to a savvy entrepreneur. Co-founding the vegan sweets brand Candy Kittens in 2012, Laing has built a name for himself outside of the realm of reality TV fame. In this article, we’ll explore Laing’s …