How To Write A White Paper That Doesn’t Suck
Your White Papers are a marketing asset that is meant to build trust and generate leads. Your web visitors provide you with their contact details and in return they receive valuable information. Someone is offering you a relationship of trust, they are providing to you information about themselves and in return have an expectation: a …
New Generation’s Bap Rap In Workplace Is Undeserved
There is a lot of scuttlebutt about managing multi-generations in the workforce today.
Yet, I wonder if it’s any different, or more challenging than previous eras. I mean, hiring and managing the flower children of the 60s that transitioned into the workplace in the early 70s couldn’t have been a picnic for traditional business owners, …
Experienced Plus Innovative Equals True Meeting of the Minds
Many are dismayed by hearing the news that older people in their mid-30’s are no longer desired in the workplace. For one, the definition of older citizen used to be those in their 60’s but somehow the number shrank. Secondly, why would an employer dismiss the valuable expertise including hard lessons previously learned?
It’s no …
Does Your Marketing Tone Match Your Brand?
Tone is an important component of branding that can easily go awry. We think of branding as a way to define the uniqueness of a business, particularly in terms of attracting a target market. The brand is given a voice through tone. Elegant Eloquence Calligraphy and Curly Sue’s Curly Q Calligraphy offer the same services, …
Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ …
10 Traits of Great Leadership Figures
When hiring companies come to our executive recruiters in order to find them a great sales or marketing employee, leadership is always a quality that our clients ask for. Though, for the job seeker, to best be able to give the hiring company what they want, they need to be able to define leadership.
Therefore, …
How to Further Your Brand with Conference Calls
Branding With The “C” Word: Cohesion
An important thing to remember once you settle on a logo/marketing angle for your business is that your brand is YOURS and everything you touch should leave YOUR imprint. The reason branding is so important is because once you solidify your aesthetic and message, your brand will do the …
Harnessing the Power of Personal Brands in Your Business
Small businesses don’t usually have huge amounts of capital to work with. They cannot afford to spend too much on advertising and the only way for them to succeed is to focus on providing great customer experiences. If a customer is happy with a certain product or service, then they are much likely to recommend …
What Makes Employees Love Their CEO
CEOs are everywhere, but great ones are far and few between. Hitting sales goals and keeping costs inline are achievements that good CEOs must meet in order to keep stakeholders happy, but it takes more than that to get accolades from employees.
“It’s very hard to be a great CEO,” says Paul Winum, senior partner …
How NOT To Motivate Your Employees
When I worked in sales for the NBA’s Washington Wizards, there was a weekly staff meeting to discuss team news and department updates. While I always looked forward to the interactive element of these gatherings, there was one component of these discussions that used to drive me and many of my colleagues crazy.
Periodically, our …