Personal Branding Interview: Zappos CEO Tony Hsieh
Today, I spoke with Tony Hsieh, who is the CEO of Zappos, a brand that many of you are familiar with, especially my female readers. Tony has done an excellent job branding his company as the ultimate customer service machine. He has over 200,000 Twitter followers and what he’s done for Zappos has been one …
The Blending of Corporate and Personal Branding on Twitter
There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I’m
not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same …
Personal Branding Interview: Charlene Li
Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker. For the past few months, I’ve been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene’s help, we have a great …
Right Message, No Results? Why Audience Matters and How to Find The Right One
Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.
He writes: “I feel my presentation is adequately polished, I follow up …
When Personal Branding, Social Media and Human Resources Collide
Personal branding is all about positioning yourself as favorable to corporate recruiters, while HR’s job is to hire the top talent, position the company as the best place to work (employer branding), figure out benefits packages for employees and much more. Social media has changed the way applicants and recruiters communicate with each other and …
A Vision for Personal Branding in the Workplace
The workplace has evolved throughout the ages, changing due to the economic climate, the markplace and the technology revolution. The needs of employers and employees have drastically changed. The relationship used to be that you would be rewarded for working for a single company for a decade or so with …
Personal Brands RULE on Social Networks
On Facebook you can’t be a “friend” of a brand but you can be a “fan” of a brand. While it sounds like a subtle difference it is actually an important distinction. Brands are the sum total of the experience a customer has when they are interacting with your brand. But on Facebook that interaction …
The Importance of Personal Branding
Personal Branding has taken center stage in 2009, and appropriately so. In business, a brand is everything that your customers know about you. Every contact they have with you helps to build that brand, good or bad. As it relates to personal branding, the economic times are creating a tight jobs market and competition is …
Personal Branding Interview: Rodney Rumford
Today, I spoke with Rodney Rumford, who is best known for his Face Reviews blog, as well as his commitment to the social media world. In this interview, I grill Rodney on Twitter, which, in my opinion, is one of the greatest personal branding tools ever created. Twitter allows you to bypass hierarchies and connect …
Personal Brand Equity
Global firms spend billions of dollars a year in the pursuit of building and maintaining strong brands. They know that a strong, recognizable brand can drive revenue growth and mitigate competitive risk. Even in times of recession, some gutsy marketing executives request marketing dollars to continue brand building because of the effect a strong brand …