Unconscious Personal Branding
We talk a lot here on the Personal Branding Blog about how to project a personal brand effectively. But, what about the messages we unconsciously project? In the last couple years, I’ve lived in some very different environments – and it’s incredibly interesting to see how I needed to change simple automatic behaviors just to …
Wake Up and Smell the Coffee Grinds; It’s Time to Network
I spent twelve years employed by corporate America and the past eight years consulting to them on strategy and business development issues. Since the Dow took a nose dive last fall, many friends and some clients have lost their jobs, and those who haven’t are the working wounded, taking up the slack for their fallen …
7 Ways to Land Great Consulting Work While In Between Jobs
It is no secret that I am currently funding my job search through consulting work. This has many career-management benefits, but today I’m going to write about the only one you probably care about – green stuff to make your rent and buy groceries. Here are 7 ways to get yourself started and turn your …
Will Your Resume Get You the Job You Want?
So you’ve been laid off, or are afraid you will be, or maybe you’re just keeping your options open. You’re scouring the job boards and know you’ve got to get moving on finding another job.
Regardless of the amount of education, experience or creative vision you think you can bring to that new job, none …
Build Your Personal Brand to Become a Celebrity
Scheduling note: Don’t worry, Jacob Share will be back posting regularly starting next Friday. I’m filling in for him today and will quench your thirst with this new article ;).
Personal branding is more than just a career development concept and practice. Powerful and world recognizable brands, such as Oprah, Michael Jordon, Tiger Woods and …
Train the Trainer in Personal Branding
I was recently asked to conduct a Train the Trainer session with Program Managers for a major university’s continuing education organization. They wanted a brief session on the importance of Personal Branding.
The Program Managers were specifically interested two things:
1. The concept of personal branding as a career tool
2. How incoming students are …
Personal Branding in the Classroom?
I had a discussion with a friend late last night. He is an old roommate and is now in Japan doing his last semester of law school. While he is a regular reader of my blog, he actually finds personal branding very hard to understand. I’m still trying to determine whether that’s a factor of …
Brand Yourself for the Job You Want in Three Years
Personal branding is a pretty hot topic right now. With such an unstable job market, a lot of people are starting to think about the image they’re projecting to the world. Job seekers especially are doing everything they can to make their personal brand as impressive as possible.
Since you’re reading this blog, you’re probably …
Do You Know Your Audience?
A friend sent me an email the other day asking for help. “Can you read through my blog post and make some suggestions for how to improve it?” he asked.
“Sure.” I replied. “Could you tell me who your audience is? I can’t evaluate anything without knowing who you’re writing for.”
His response showed that …
Your Personal Branding Business Model
One of the most important aspects of creating a personal brand, is first attempting to determine what your goals are. Are you trying to become the President of the United States, the CEO of a Fortune 500 company, a serial entrepreneur, a social activist? This will certainly help you understand how to frame your brand, …