Category: Brand Yourself As

Brand Yourself AsCommunication & NetworkingJob SearchLifestyle & Habit BuildingPositioningRelationships & Personal Growth

Focus on What’s Next

Last week, at the World Innovation Forum, the words of one speaker really stuck with me.

“I don’t care about best practices,” said CK Pralahad, author of The New Age of Innovation. “I’m much more interested in next practices.”

By ‘best practices”, Pralahad was referring to the management practice of trying to squeeze every little …

Brand Yourself AsPositioningRelationships & Personal GrowthReputation Management

Why Being Known as a Change Agent Can Add Significant Value to Your Personal Brand

Are you good at handling change? Or do you prefer to hide under the covers hoping change will leave you alone?

In one of my favorite movies, The Shawshank Redemption, one prisoner takes a knife to a fellow inmate’s throat, hoping that committing another crime will extend his decades-long tenure behind bars rather than force …

Brand Yourself Asgen-yLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation Management

Two Questions About Personal Branding Issues

Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?

If you want to be successful, be worth sharing by Jamie Varon

Do we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, …

Brand Yourself AseBrandNetworkingPositioningRelationships & Personal GrowthSocial Media

Use Your Blogger Status to Promote Your Brand at Conferences

This week, I’m an official blogger at the World Innovation Forum in New York City. To tell you the truth, I’m really excited–not only because the conference has some pretty awesome speakers and because I’ll get to meet people from a top innovation consultancy–but also because this is a great, great opportunity to promote my …

Brand Yourself AsCareer & WealthCommunication & NetworkingNetworkingPositioningRelationships & Personal GrowthReputation Management

Success Story: How Bernard Lachance’s Creative Personal Branding Got Him on Oprah

Bernard Lachance is a French-Canadian singer who had a dream and achieved it with a creative personal branding strategy.

He tells it best:

 

10 lessons we can learn from Bernard Lachance’s inspirational success<

Believe in yourself<

Bernard had no agent, manager or promoter when he decided to rent the Chicago Theatre for his show. …

Brand Yourself AsNetworkingPositioningRelationships & Personal Growth

How to Translate What You Do Into What’s In It For Others

Ever feel like you’re speaking a completely different language when you’re relaying your branding message or elevator pitch to others? Even when you deliver it coherently without stumbling over your words, something seems to be lost in the translation because people just aren’t “getting it?”

What’s often lost in the translation, what others aren’t understanding …

Brand Yourself Asgen-yLifestyle & Habit BuildingPositioningRelationships & Personal GrowthReputation ManagementSocial Media

How To Transition or Expand Your Brand to Two Topics

I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …

brand matchupBrand Yourself AsLifestyle & Habit BuildingPositioningRelationships & Personal Growth

Not Getting Traction with Your Personal Brand?

Lessons from George “Why No T-Bone?” Costanza

During one of the funniest episodes of Seinfeld’s final season, George tells Jerry he’s tired of his name and wants to find a nickname that makes people light up.

“I’m thinking T-Bone,” says George.

x

“But there’s no T in your name!” exclaims Jerry.

Not surprisingly, when George …