Alex Wood, previously executive creative director at Golin, has been appointed as the agency’s inaugural chief creative officer. His new remit will encompass managing a 20-strong creative department across Europe, the Middle East, and Africa.
Wood’s role involves the strategic creative direction and output of the agency in these regions. Charged with constructing and guiding an inventive, multidisciplinary team, he will also be instrumental in the design and execution of important creative campaigns.
While serving as executive creative director, Wood led high-impact consumer campaigns such as the Specsavers campaign ‘The Misheard Version,’ and key campaigns for athletic brand ASICS. His creative acumen was instrumental in building some of the industry’s most successful marketing campaigns.
With his promotion, Wood stated: “Our creative approach as an earned agency has been evolving.
Alex Wood’s promotion and Golin’s creative advancement
We have been creating bigger ideas, superior craft, and significant commercial effectiveness. I’m excited about the future, as we strive for more of this”.
Prior to Golin, Wood held leadership roles at Ogilvy, Freuds, Resonate, and Porter Novelli. As Wood steps into his role as chief creative officer, Paul Andrews has been promoted to executive creative director of design and content at Golin.
Golin is undergoing major structural overhauls, merging its creative and production teams into a blended 20-team member unit to drive creative advancement. The ongoing recruitment of more creative talents is part of their strategic move.
Both Global chief creative officer at Golin, George Bryant, and Golin London’s president, Ondine Whittington, praised Wood’s ability to collaborate effectively and lead teams. They are looking forward to the further development of the company’s creative perspective under Wood’s leadership.
