Month: February 2013

Corporate BrandingEmployer BrandingRelationship NetworkingReputation Management

Your Branding – Super Bowl or Super Bust?

This year’s Super Bowl was quite the event from the heart-racing game play to the 34-minute power outage. One thing that also stood out were the ads–or lake thereof.

Don’t get me wrong…I definitely think there were some winners. Anheuser-Busch’s Clydessdale ad was a sweet addition and Jeep hit it out of the park with …

Relationship Networking

Lights, Camera, ACTION! Video Job Interviews Moving into Mainstream

Is a video job interview in your future? If you’re competing—or will be competing—for one of the higher-end positions available today in major companies, the answer is quite probably “yes,” and you can expect to encounter one of these types of interviews sooner rather than later. So, if your professional brand/image is not currently “shining,” …

authors cornerCommunication & NetworkingRelationship NetworkingSuccess Story

Building a Lasting Personal Brand

Which is going to last longer; your job, your personal brand, or your life?

Although your retirement may be decades away, it’s not too early to think about how long your personal brand will continue to serve you.

The importance of long-term personal branding is especially important because of the increased life expectancy you can …

Career DevelopmentCommunication & NetworkingRelationship Networking

7 Best Personal Branding Tips for Entrepreneurs

As an entrepreneur, your personal brand is just as important–if not more important–as your company’s brand.

When beginning a new business venture, it may be easy to focus on your company’s brand and completely forget your own. But the days of an invisible founder are long gone. We’ve now entered a time where a highly …