How To Get Clients From A Conference Or Trade-show
Over the course of a year, my company spent over $25,000 on conferences and trade-shows. Quite a lot of money for a start-up, but something that we found to be absolutely necessary to generate enterprise-level client leads and expand our pipeline. To see a return on our investment, we would need to generate over $25,000 …
Creating Good Karma For Your Personal Brand
Managing your personal brand is essential to your success. You want to stand out among the crowd, be noticed, be invaluable. You don’t want to be someone who is easily replaced and easily forgotten. You want to be someone who people will listen to, look up to, and most importantly be remembered.
To be a …
What Got Your Here, Won’t Get You That Promotion
A friend of mine shared with me a piece of advice from his military training – he told me that his superior officers used to tell him
The things that got you promoted this time will never get you promoted again.
This is right on the money. Its also completely wrong, but we’ll get to …
Audacity As A Job Hunting Skill
In the movie 300, there is a scene where the doomed leader of the Spartans finds out that that they are vastly outnumbered by the invading Persians. The Persian archers are so many – he is told – that when they fire their volley, the Persian arrows will blot out the sun. Hearing that, the …
Do You Have An Intern Or A Team Member?
As a follow-up to my post a few weeks ago defending the practice of unpaid internships, I thought I’d speak about how changing the mindset of how viewing interns can make all the difference for you and them.
What do I mean? Seeing them as team members. Not just interns.
If you’re not willing to …
Personal Branding For Two Sides Of Your Life
How do you do personal branding for two sides of your life? What if you have two jobs in two wholly separate worlds? And what if each of those jobs could negatively affect the other — like being a hit man and a politician.
I received an email from David — who is not a …
Do You Invite Criticism? Maybe You Should!
Well, maybe not only criticism, but reviews and feedback of your work. We can pat ourselves on our backs all we want, but as personal brands, it is only when we engage in both positive and negative discussions that we truly have an audience with value.
The knowledge we receive from criticismWith knowledge of …
6 Secrets For ‘Six-Pack’ Abs And Successful Job-Hunting
Pick up any fashion magazine today and you’ll quickly notice that all the male (and even some of the female) models, in addition to being in obviously excellent physical condition, sport impressive “six-pack” abs—regardless of the product they are modeling, e.g., shirts, blue jeans, underwear, etc., and the manufacturers are trying to sell.
In the …
Create Solutions Earning A Returning Clientele
A quality relationship is what sells in the business environment. We previously spoke of one major error made by many businesspeople, and that is settling for an immediate sale. Changing the thought will dramatically drive better results. Foremost, give consideration to the distant vision of you prospect. At the same time, reflect upon expected long-term …
7 Personal Branding Tips For Introverts
In the workforce, having a successful career can often be about personal branding and forging connections with others in the industry. But these things can be tough for introverts, who are naturally prone to desire time alone, prefer personal reflection and thought, and are often very shy.
This can be intimidating when entering a professional …