Are We Wrong In Creating “What The Client Likes”?
A few years back, when I was working in a 900-person ad agency, a new Copywriter entered our group. As he set up shop in the office next to me, he asked:
“So…this Creative Director. What kind of stuff does he like?”
“Excuse me?”
“You know, what kind of copy does he typically approve? What’s …
Networking For Ever
Would you like to know one of the best yardsticks with which to measure the success of your personal brand? Here it is: the quantity and the quality of your contacts. Since the success of our personal brand and by extension of our career always relies on others – it will be others who will …
Are You A Kobe Or A Durant?
LeBron James may have won the league MVP award for this year but it’s the two players that challenged him for the title this season whose stark differences caught my attention.
With Kobe Bryant and Kevin Durant, no one argues their skill level, work ethic, or desire to win championships. What does get debated, are …
Avoid A ‘Take This Job And Shove It!’ Resignation!
If you happen to be one of the millions of people who are expected to leave their current jobs to take new ones in the near future, then of course you will be involved in the resignation process. No matter how angry you might be with your current employer, or how very dissatisfied you may …
Use Sales Techniques To Get The Interview
Just as job candidates qualify the best opportunity for themselves, the same happens on the other side of the table. You are being reviewed for the best-qualified match to help the company achieve its goals.
Whether you are applying to be a short order cook at a fast take-out establishment or desire to be the …
How To Handle Negative Feedback
It can often be difficult to handle negative feedback without damaging your personal brand. Even if the comments are being offered as constructive criticism, it can be hard for us to see it that way.
While criticism can be tough to deal with, it’s important to remind yourself how to handle it without losing your …
3 Personal Branding Must-Haves
Fundamentally, the process of personal branding includes taking time to define yourself and then intentionally connecting yourself with others who likely want what you have.
The 3 essentials to personal brandingSo here are three must-have parts of the personal branding process.
1. Identify your authentic qualities
What is it that you MUST be? Jessica …
How Andrew Bynum Hurt His Personal Brand During Game-6
The Lakers huddled together, listening to their coach in hopes of making a 20+ point comeback. Kobe was sick with the stomach flu and needed the support of his teammates to help him close out the Nuggets.
And there Bynum was, 8 feet away from the huddle, staring blankly into space while his teammates drew …
8 Steps To Converting Connections After A Conference
We spend considerable time networking in person because we know it’s still the most important way to build relationships with colleagues, peers and potential new customers. We pick the events we want to go to and we prepare. For bigger conferences, we spend even more time preparing for the sessions and events we want to …
First Impressions: Impact In Today’s Job Market
Why do hiring managers decide in the first 8 seconds if they’re going hire a candidate or not?* The First Impressions. From handshake to hairstyle, wardrobe to watch, each component of a candidate is dissected in a matter of minutes. As an author it reminds me of the adage “Don’t judge a book by its …