Monster 12 for 2012
One of the biggest digital developments in 2011 was the shift from creating and launching a social media strategy to actually having to manage it – and report results.
And if there’s a lesson from this year, it’s that these numbers rarely reflect the actual impact – and …
People Buy “Why”, Not “What”
Simon Sinek is the author of “Start With Why”, a book that explains the theory behind finding your passion and how that passion helps us become effective leaders that can inspire change.
Sinek delivered a compelling TED Talk, using the success of the Wright Brothers as an example of the power of passion. You see, …
Metrics For Tracking Your Heroes (And Joining Their Company)
Hey, we all have heroes. Some of mine include a guy who wore #23 for the Chicago Bulls and my Dad. But we also have a lot of people we look up to in the social media realm – people who influence us and whose company we’d like to be included in (yes, no matter …
Two Important Things to Do While You’re Unemployed
I hope you’re not one of those people who said, “I’m making my job search a full-time job.” I’ve known people who do that. They spend — or at least intend to spend — 40 hours per week, poring over the job boards, applying for any and all jobs they can find.
It’s an awful, …
The Dream of Viral Marketing
So many empty promises have been made and so much misinformation revolves around the issue of Viral Marketing that I feel obliged to make a solemn statement at the start of this post that I very much hope you will take to heart and keep in mind on your way to personal branding stardom: never …
Stay or Go? Robert Griffin III vs Matt Barkley
Should I stay or do I go now? If I go there will be trouble, if I stay there will be double. In business, deciding on a career transition can many times seem daunting. On one hand you have the world you know, its safe surroundings and met/unmet expectations. On the other hand you have …
Direct Sellers – Can We Really Trust Another Brand’s Reputation?
When we go to the grocery store we always have products that we are loyal to. Like your favorite laundry soap, your toothpaste, etc. We grab them from the shelves almost without thinking. This is because that brand has already gained our trust. We believe that it works and we’ll always choose it over any …
You Inc. = Optimism
The start of 2012 has been intense, as I have traveled coast to coast and back in less than a month. As I sat on countless airplanes, waited in too many airport lounges, and contemplated the meaning of life, the sheer number of negative people I encountered along the way struck me. Could it be …
7 Keys to an Effective Blogging Strategy
Do you have an effective blogging strategy that guides your blogging and keeps it focused on building your personal brand?
Or, are you a “reactive” blogger, working harder than you need to, always looking for topics to blog about at the last minute?
Authors blogging to build interest in their upcoming books and small business …
Interview Beyond Your Reach To Achieve Your Best
You know in your heart that special job you want for your own to advance your career, but it is seemingly out of your league. Stop. Think again. Ask yourself, “Is it truly out of my capability, or, with a stretch and helping hand will I be able to pull it off to my delight?”…