12 Ways Writing a Brand-Building Book Resembles Exercise
After reading Bill Connolly’s recent interview with Jonathan Fields, and spending the day reading Jonathan Fields’ latest book, Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, I was struck by the similarities between writing a brand-building book and starting an exercise program.
The more I thought about the parallels between writing and exercise, the …
Your Brand Creates Revenue
Your personal brand is the foundation of your business. Developing your brand correctly from the start will serve to put you on the better path for business development and ultimately increased revenue.
You may wonder, how could there possibly be an incorrect way to express one’s brand? A recent conversation delivers the …
What Your Interview Style Says About Your Personal Brand
Although it often takes time to cultivate an online personal brand, it’s easy to watch what you say on social networking sites to ensure your communications align with the brand you hope to create.
However, in-person communication is not so simple to control. While you might be an outgoing individual on Twitter or LinkedIn, you …
The 9 Attitudes of Leadership
One of lingering fallacies about business is believing that Jim Collins is right. As the bestselling researcher-author of Good to Great and now, Great by Choice, Collins is pretty good at retrospectively interpreting what worked in the past for some businesses. But he’s not great at forecasting how they’ll do when the research project is …
10 Ways to Accessorize Your Brand!
In the fashion and design worlds, accessorizing makes an outfit or a room pop! It’s that splash of color, pattern or grouping that catches the eye and grabs the emotion.
There are several essential items that every woman should have in her wardrobe. Some of these vital accessories include cardigans, hoop earrings, black pumps, hair …
4th Quarter Job Search Success Tips
Fall brings crisp leaves, apple cider, kids in costumes, families around holiday tables and a drop in job search. For some reason all these things are great except that last one. Why is it that job seekers, both employed and unemployed, relax their search efforts during the 4th Quarter?
Regardless of the reason why, here …
Small Businesses and Direct Sellers: Don’t Get Lost in Facebook Time
For most social networking sites, it’s all about real-time interaction and what’s currently going on with your lives. After all, it’s the present that’s important, right? Who cares what happened a year ago, or even 5 years before that?
But sometimes, it’s important to look back at your past to see how far you’ve come …
Your #1 Competitor is Status Quo
Here’s the news we’ve all been avoiding: your customers really don’t care about you and your product or service.
Here’s the other big piece of news: Most of your customers are satisfied with their status quo.
Forrester recently asked hundreds of executive buyers and decision-makers this question: “How do you make buying decisions?”
65% of…Let’s Focus More on Human Behavior, Less on Algorithms
Over the last week or so, I’ve read a lot about posts from people trying to decipher what a statistical algorithm means about their influence and credibility.
“Oh no. Klout says I’m a 49 but I thought I was a 55.”
“My score went down. Should I be on Facebook more? Will Klout like me …
Reverse SEO May Save Your Personal Brand’s Bacon
We’ve all done some stupid stuff in our lives. Some of it was even recorded. And if you’re really (un)lucky, some of that has even been put online for everyone to see.
Maybe it was a youthful indiscretion. Maybe it was someone catching you off-guard. Maybe it was that time you stupidly posted eight different …