Month: September 2010

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingEmployer BrandingInterviewLifestyle & Habit BuildingmanagementRelationship Networking

Personal Branding Interview: Cathy Benko

Today, I spoke to Cathy Benko, who is the Vice Chairman and Chief Talent Officer at Deloitte LLP, and the co-author of The Corporate Lattice: Achieving High Performance in the Changing World of Work. In this interview, Cathy talks about the changing workforce, what the corporate lattice is, how to establish your personal brand when …

authors cornerBook ReviewsCommunication & Networkingguest postRelationship Networking

Are You “Paralyzed by Potential?” Get Over It!

Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book.

When you’re trapped by potential, you never …