Pros and Cons of Combining Your Social Identities
Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.
Social media presenceI’ve spoken to many brand-conscious professionals, many from the Gen X …
The Difference Between Being Inspired and Living Inspired
Sometimes it is nice to step away from social media marketing. I am going to do that today.
Many of us are extremely busy. We get caught up in the everyday occurrences in life and ignore the things that are truly important to us. Well.. maybe I am just talking to myself (which is completely …
More Lessons in Personal Branding from NPR’s Car Talk
In my original analysis of National Public Radio’s Car Talk, I discussed 4 of the 7 essentials of strong and enduring brands described in Patrick Hanlon’s Primal Branding.
For over 25 years, Car Talk – as anyone who drives anywhere within FM radio reception of a public radio station on a Saturday or Sunday knows …
Personal Branding Interview: Adrian Gostick and Chester Elton
Today, I spoke to both Adrian Gostick and Chester Elton, who are the co-authors of The Orange Revolution. They are also the New York Times bestselling authors of The Carrot Principle, and other books. In this interview, Adrian and Chester talk about why carrots are important, how to build a high-performing team, how to deal …
Are You Lucky or Actually Good?
Through the years, I have always heard, “You are SO lucky, you are able to get whatever you want!”
It’s true I am able to get almost whatever I want, and although I laugh when I hear the frequently repeated remark, on a deeper level it’s almost insulting. The key to getting what you want …
6 Easy Steps to Identifying Your Blogging Niche
Last week, I wrote about leveraging a blog for your personal brand. In the article, I said that one of the most important aspects of creating a blog is deciding on a specific topic – or niche – to write about.
What’s your niche?But how do you decide on a niche to focus on? …
Personal Brands: Social Engineering by Social Media
Facebook is changing the way you can reject requests from prospective “friends.” You’ll click on “Not Now,” which replaces the “Ignore” button. That puts them in Facebook purgatory, under a category called “Hidden Requests.” The person requesting your friendship will see their status as, “Awaiting Friend Confirmation.”
Over time, they’ll think you are just too …
A Cup of Coffee to Becoming a Linchpin
Chances are, if you’re reading this blog, you’re searching for something. Not searching as in Googling – I mean really searching – for a way to describe and display your unique gifts to the world. You may be searching for the precise words to describe your talents, the most relevant differentiating message, or the most …
Ask the Readers: Can Bloggers Call Themselves Journalists?
Are the terms ‘blogger’ and ‘journalist’ interchangeable? The answer today may be different than it was just 5 years ago.
Back storyThe Montreal Canadians’ hockey team held a recent press conference to announce the new contract of their top goaltender. As is usually the case in Montreal, many journalists attended the event but, to …
Personal Branding Lessons from New York Fashion Week
Since moving to New York City in 2005, I’ve found that my favorite way to bring in my favorite season (fall) is with New York Fashion Week. The shows; the parties; the hair; the clothes — something about it just amazes me. I, like many other New Yorkers, put on a fashionable outfit (that I …