Which Social Networking Platform Should An Entrepreneur Brand Themself On?
As I’ve discussed in the past, to help build a brand for an entrepreneur, entrepreneurs should explore blogging, social networking, and creative cover letters and resumes. In this post, I’ll help to evaluate the various social networking platforms an entrepreneur can use to build a brand on:
Facebook: With Facebook, an entrepreneur can create a …
How to Design Contagious Presentation Slides
If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar.
Anyone who is working on developing a personal brand probably gives a number of presentations and they want people to talk about them. Tweets and …
Branding the Cast of Jersey Shore
What started off as a guilty pleasure has now grown in to a cultural phenomenon. Whether its influence on our culture is positive or negative is still to be determined; however, I must admit that MTV and the cast of Jersey Shore have done a pretty damn good job branding not only the show, but …
10 Ways to Building Your Personal Brand Story
You’re looking to build your personal brand but don’t know where to start. First thing is first. You must first have a story. Your life story, your professional story, whatever story is most relevant to establishing your personal brand.
Chapter 1:
The beginning is where you take the time to define yourself. Where did you …
Personal Branding Interview: Jeffrey Pfeffer
Today, I spoke to Jeffrey Pfeffer, who is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, and the author of Power: Why Some People Have It—And Others. In this interview, Jeffrey talks about why he wrote a book on power, how to gain power and lose …
Your Book Idea into a Published Brand-Building Book
Writing is the biggest obstacle between ideas and personal brands; unless you take action on your ideas and actually write your article, start your blog, or finish your book, your ideas will never turn into career-enhancing SEO visibility and a brand-building published book.
And, it’s not just writing a book! The ability to take action …
3 Ways to Acquire Referrals for Your Personal Brand
There is no greater gift your personal brand can receive than a recommendation, referral, or testimonial. I’m currently reading a great book by John Jantsch called The Referral Engine: Teaching Your Business to Market Itself. Although clearly a business book and not a personal branding book, so many of its principles can be applied to …
Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that …
Personal Branding Interview: Darren Hardy
Today, I spoke to Darren Hardy, who is the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. He is the author of The Compound Effect. In this interview, Darren talks about the compound effect of success, why successful people can’t be good at everything, why it’s important to establish a routine, and …
Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared …