Month: August 2010

Book ReviewsBrand Identity & Self-DiscoveryCareer DevelopmentCommunication & NetworkingInterviewRelationship Networking

Personal Branding Interview: Colleen DeBaise

Today, I spoke to Colleen DeBaise, who is the small business editor at The Wall Street Journal, author of The Wall Street Journal. Complete Small Business Guidebook, and blogger at crackingcurry.com. In this interview, Colleen talks about the DNA of a successful small business, work/life balance for entrepreneurs, personal branding, and more.

Out of all…
Read the Rest →
authors cornerBook ReviewsCommunication & Networkingguest postMarketing & Personal BrandingRelationship Networking

Web Design Tips to Sell Books and Build Brands

Web design is usually approached from a subjective or an aesthetic, or I like blue! point of view; but if you really want your site to sell books, products, and services while building your brand, you have to know a bit about the psychology of your website visitors.

That’s the message Susan Weinschenk delivers in …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Malcolm Munro

Today, I spoke to Malcolm Munro, who is an experienced speaker, consultant, coach, and author of The New Rules of Engagement: How to Keep Your Superstars Loyal to You. In this interview, Malcolm talks about soft skills versus hard skills, what you should do if you have a poor manager, and more.

What’s more important,…
Read the Rest →
Brand Yourself AsLifestyle & Habit BuildingPositioningRelationship NetworkingReputation Management

3 Ways to Take Your Personal Brand Offline

I’ve shared lots of tactics with you about branding yourself online. But what about when you take relationships offline? When you meet people you may (or may not) have a relationship with online?

Although you’ll be in a different environment, a lot of the same rules still apply to offline relationships. You want to convey …

Brand Identity & Self-DiscoveryCommunication & NetworkingRelationship Networking

Personal Brands: It Don’t Mean a Thing

Great parties, like great sex, depend on variety. Different styles, attitudes, even intentions: spice it up – give it that zing. Really great parties, like great sustainable romance, need surprise, along with the two other key elements of happiness: pleasure and meaning.

So if your life or your job is no party: you know what …

Brand Yourself AsCommunication & NetworkingeBrandLifestyle & Habit BuildingMe 2.0PositioningRelationship NetworkingSocial Media

What Type of Personal Brand Do You Want to Develop?

Your personal branding strategy depends solely on your long-term goals. You have to brand yourself for the career you want, not the job you have. This means that how you brand yourself online is completely dependent on your chosen career path: employee, entrepreneur, and consultant. Each of these types of workers has to maintain their …

Brand Yourself AsRelationship NetworkingReputation Management

Personality Rocks Your Brand, But There’s A Catch

Personality really can rock your brand to the next level; it’s the public face that makes you memorable.  All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind.

The question is what came first, Geico or the gecko? The product came first; the …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewJob SearchLifestyle & Habit BuildingNetworkingRelationship Networking

Personal Branding Interview: Mark Jeffries

Today, I spoke to Mark Jeffries, who former Merrill Lynch Stockbroker, turned speaker and author of The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead. In this interview, Mark talks about how he’s branded himself, the connection between business and dating, some job search secrets, and more.

How…
Read the Rest →
Communication & NetworkingJob SearchLifestyle & Habit BuildingRelationship NetworkingSuccess Story

A Cup of Coffee to “Personal Branding for Job Search Success”

I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.”

Joshua is the founder of career consulting agency, Career Enlightenment.  As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed.

Joshua writes, “The realities of the new job market …