Personal Branding Magazine Issue 13 With Candace Cameron Bure
Volume 4, Issue 1 is focused on philanthropy and how you can grow your personal brand if you give back. Helping other people doesn’t only mean donating to charity; it means supporting a cause that aligns with who you are as a person. …
A Cup of Coffee to Leverage
In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral.
Magnify your personal brandDon’t …
You Can’t Trademark Your Name…But You Can Buy It In Google
You have probably seen the recent viral video about the guy who bought the names of some top New York ad executives in Google to help land his dream job…and it worked! Watch the video here http://www.youtube.com/watch?v=7FRwCs99DWg.
This brings up an interesting dilemma for individuals who want to be found in Google. Unlike companies and …
Social Networking: Is Growth Destroying it’s Value for End Users?
Social networking is great for many things – it can help you get a job, make a new connection, get your foot in the door, and meet folks you would have never had the opportunity to meet physically. But, lately, I’ve started to wonder if social media networks are losing their value at the expense …
The Questions Every Entrepreneur Needs To Ask
When an entrepreneur decides to enter the workforce, they need to ask themselves many questions in order to determine if they are going to be a solid fit in joining a company. Here are some questions all entrepreneurs need to ask themselves. If they answer yes to over 50% of the questions, they could be …
Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …
10 Reasons Why A Blog Must Be Your Main Personal Branding Hub
A few weeks ago, I asked you What is the Main Hub of Your Personal Brand Online?
Real people, real blogs2 people took up the cause:
Steve Campbell of the Social Branding Blog had this to say:
“My blog is my main hub. It’s the site that all of my social profiles link to …
Brand Shift: Goldman’s Golden Gun
In May I wrote about branding lessons learned from Goldman Sachs. This company has an illusive communications strategy that is not working very well in 2010 as the ever-evolving “new consumer” is changing the way that companies interact with the public. After a very public legal dispute with the S.E.C. that has taken its toll …
Tips for Measuring the Influence of Your Personal Brand
Measuring the influence of your personal brand is a necessary first step towards increasing the influence of your personal brand. Measurement creates a baseline against which you can track your increasing influence.
How do you measure the influence of your personal brand?
Brand measurement is more important today than ever before. There’s more competition for …
Personal Branding Interview: Laura Rowley
Today, I spoke to Laura Rowley, who is a columnist for Yahoo!Finance, and author of Money & Happiness: A Guide to Living the Good Life. Recently, Laura wrote an article for Yahoo!Finance about unique job search tactics that work. In our interview below, Laura talks about job search desperation, lists some creative job hunting techniques …