Month: June 2010

Brand Identity & Self-DiscoveryInterviewRelationship Networking

Personal Branding Interview: Joel Stein

Today, I spoke to Joel Stein, who writes for Time Magazine, and has appeared on VH1’s “I Love the Decade You Tell Me I Love,” HBO’s “Phoning It In,” Comedy Central’s “Reel Comedy” and E! Entertainment’s “101 Hottest Hot Hotties’ Hotness.” In this interview, Joel talks about how he’s crafted his personal brand, remained authentic, …

Communication & NetworkingRelationship NetworkingReputation Management

Word of Mouth 2.0 – “Personal References” by Google

When I started Vizibility last year, we hired accountants, lawyers and other professionals to help us get the business going. Very few of us choose a lawyer or doctor or Realtor or [fill in the blank] based solely on the company’s television ad or website or phone-book ad or referral alone. We may start with …

Book ReviewsBrand Identity & Self-DiscoveryInterviewRelationship NetworkingSocial Media

Personal Branding Interview: Clay Shirky

Today, I spoke to Clay Shirky, who teaches at the Interactive Telecommunications Program at New York University, is the bestselling author of Here Comes Everybody, and the author of Cognitive Surplus: Creativity and Generosity in a Connected Age. In this interview, Clay talks about his latest book, how technology is changing the workplace, social network …

Brand Identity & Self-DiscoveryeBrandPublic RelationsRelationship NetworkingReputation Management

Karma and Your Brand Reputation

Anything that is posted online can always come back to haunt you in the future. I’m starting to see bloggers who feel that they can become more successful when they taunt and bully others in a public setting. These individuals, whom I won’t name, can justify their blog posts based on facts uncovered online. The …

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Convert Your Personal Brand into Monthly Cash Flow

How can you convert your personal branding book into consistent monthly cash flow? Unfortunately, many authors fail to address monthly cash flow issues soon enough.

How and when does your personal branding book convert into cash?

Although writing a nonfiction book is generally accepted as the best way to create and promote your personal brand, …

Brand Identity & Self-DiscoveryCommunication & NetworkingRelationship NetworkingSuccess Story

A Lesson In Personal Branding From The Women of SNL

This weekend I watched a TV special about the women of Saturday Night Live that really made me appreciate the cast members for their talent as well as their brand. I learned the stories of great comediennes such as Tina Fey, Maya Rudolph, Sarah Silverman and Amy Poehler. These women, of course, are part of …

Brand Yourself AsCommunication & NetworkingRelationship Networking

HOW TO: Build a Strong Online Brand in 14.5 Hours per Week

A Wall Street Journal blog post by Dan Finnigan, CEO of Jobvite, last week entitled, “A Resume Is Not Enough: How to Market Yourself Online” makes a really good point in the headline alone: having a positive online presence is more important than ever.

And if you’re without a job right now, you should have …

Book ReviewsBrand Identity & Self-DiscoveryCommunication & NetworkingInterviewLifestyle & Habit BuildingNetworkingRelationship Networking

Personal Branding Interview #2: John C. Maxwell

Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and author who has sold over 16 million books. You should also read my previous interview with John from early 2009. His latest book is called Everyone Communicates Few Connect. In this interview, John talks about why everyone communicates but …