Personal Brands: Are You a Job Addict?
Addiction is pandemic, even though it seems to go against our instinctive desire to survive. Or maybe it’s that some of us are focused on surviving, and not thriving.
Our natural instinct to survive is so transcendent and ubiquitous; Mark Burnett made billions because he named a television show after it. We like to watch …
Personal Branding Interview #3: Marshall Goldsmith
Today, I spoke to Marshall Goldsmith, who I’ve interviewed many times before. He’s back with a new book called MOJO: How to Get It, How to Keep It, and How to Get It Back If You Lose It. Marshall is a bestselling author, and one of the most influential business thinkers in the world. In …
R.I.P Facebook as a Marketing Platform
Last Monday, I wrote about how Twitter isn’t a marketing platform anymore and suddenly the web was buzzing. I’ve been blogging since 2006 and I’ve never seen this strong of reaction on my own blog. There were over one hundred comments, seven hundred retweets, and two hundred shares on Facebook. I’ve never felt very controversial, …
7 Book Title Ideas for Easy to Write Books
Writing a book to build your personal brand is much easier when you select a book title that helps you to plan and write.
The sooner you select a title that provides a easy-to-write approach, or structure, for your book, the sooner you’ll finish your book, so your book can start branding you as an …
Personal Branding Interview: Matthew Rothenberg
Today, I spoke to Matthew Rothenberg, who is the editor-in-chief for TheLadders. amd previously he worked at Ziff Davis Media, ZDNet, CNET, and Hachette Filipacchi. In this interview, Matthew talks about how executives get jobs, online branding in an executive job search, job search tips, and more.
How are executives getting jobs now, aside from…Why is the Social Graph Vital to Your Personal Brand?
The movement towards social media being the central nervous system for everything is well underway. The social media movement may be in its infancy, but like all growing trends, there will be those that see the light before others and position themselves for success. There will be big winners and big losers.
The personal brands …
How Facebook May Have Ruined Its Brand
Facebook has been in the news a lot lately, but unfortunately for them that’s not a good thing. Users have been up in arms over recent changes to Facebook’s privacy policy – which is only the latest in a series of changes that have many people questioning their use of the prevailing social network.
I …
4 Ways to Defend Your Personal Brand Against Cyberstalking
I looked out at the room right before I started to speak. The first two rows were completely empty. Typical. Why is everyone so shy about sitting closer to the speaker?
I was at Ohio State University to give my presentation, 8 Steps for Creating & Maintaining Your Personal Brand. When I was done and …
Personal Branding Interview: Dan Patterson
Today, I spoke to Dan Patterson, who is a Digital Platform Manager for ABC News Radio, and develops the digital policy and content strategy for ABC News Radio. In this interview, Dan talks about how he got his job, why he’s invested his time in radio, what he believes the future of media is, his …
Fear Will Leave You Breathless and Stupid
I was driving to work this morning listening to a great track by Sufjan Stevens… reminiscing about my “musical” days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never… ever… ever talked about this …