Month: March 2010

Book ReviewsBrand Identity & Self-DiscoveryCorporate BrandingInterviewPublic RelationsRelationship NetworkingSocial Media

Personal Branding Interview #2: Brian Solis

Today, I spoke to Brian Solis, who is a new media leader, principal of FutureWorks, blogger, and author of the new book Engage. In this interview, Brian talks about what engagement means in the social media world, how he came to write his new book, how engagement and personal branding go together, and why he’s …

Brand Yourself Asgen-yLifestyle & Habit BuildingMarketing & Personal BrandingRelationship Networking

Perception vs Reality in Social Media

Is social media everything we really make it out to be? Is there an imbalance between perception and reality? I would venture to say yes. Before we get into the underlying argument of the two terms… let’s define them (from dictionary.com).

Perception: a single unified awareness derived from sensory processes while a stimulus is present.…

Book ReviewsCareer DevelopmentCommunication & NetworkingInterviewLifestyle & Habit BuildingRelationship Networking

Personal Branding Interview: Diane Kennedy

Today, I spoke to Diane Kennedy, who is the co-author of Smart Business Stupid Business, and her previous books have been on the Wall Street Journal and BusinessWeek best-selling lists. In this interview, Diane talks about the difference between a smart and a stupid business, mistakes that people make with personal branding, how to leverage …

Relationship NetworkingReputation ManagementSocial Media

Your Personal Brand’s Geolocation

Social networking and geolocation are quickly becoming one prevailing and inseparable unit. Geolocation is the latest craze to hit the social media landscape through phone applications like Foursquare and Gowalla and website integrations with Twitter and Facebook. With all of these new ways of sharing where you are and who you’re with, it can be …

Brand Identity & Self-Discoverygen-yInterviewRecruitment & Job SearchRelationship Networking

Personal Branding Interview: Jason Ryan Dorsey

Today, I spoke to Jason Ryan Dorsey, who is considered the Gen Y Guy®, an acclaimed keynote speaker, bestselling author, corporate consultant and award-winning entrepreneur. In the past twelve years, he has delivered 1,800 keynote speeches around the world, and his latest book is called Y-Size Your Business. In this interview, Jason tells us about …

Communication & NetworkingeBrandLifestyle & Habit BuildingNetworkingRecruitment & Job SearchRelationship Networking

You Need to Become a Personal Brand Talent Scout

Finding the right talent is a difficult task, just ask any headhunter. One thing that everyone forgets is that we are all in the “talent scouting” and “recruiting” business now. From building out your personal brand board of advisers to surrounding yourself with like-minded individuals, you need to be talent scout if you want to …