HOW TO: Write Your 60-Second Elevator Pitch
Everyone (myself included) is telling you to go out there and network. But, what do you plan to say to people while you’re networking? (For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour.)
Who are you?This is the first question …
The Ultimate Image Test
If you’re a follower of this blog or a student of personal branding in general, then you probably know that your image (i.e. your brand) is made up of two things: how you see yourself and how others see you. Recently I wrote about creating a vision board as an exercise in self-discovery but, if …
How to Save Time Choosing the Right Topic for Your Book
Once you’ve made a commitment to writing a nonfiction to build your brand and advance your career, whether you’re working for someone else or own your own business, the next step is to choose the right topic, perspective, or approach, for your book.
Your choice of topic is critical. We’ve all graduated from high school …
Personal Branding Interview: Anya Kamenetz
Today, I spoke to Anya Kamenetz, who is a financial speaker, bestselling author of Generation Debt, a Yahoo! Finance columnist, and a staff writer for Fast Company Magazine. Her latest book is called DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education. In this interview, Anya talks about the issues with the higher …
49 Personal Branding Questions to Ask Yourself
Here is a fun exercise you can do to really drive home how important it is to create your personal brand. Ask yourself the following 49 questions and really think about the answers. Try writing down the top 5 or 10 areas that you will commit to improve when you find weaknesses. Also, make sure …
True Stories About What It Means To Be Outstanding
Two true stories of people getting noticed for doing their best at what they do best.
Always give your best effortA few years ago when I was still living in Paris, France, and only had two kids, we would take the bus every morning and ride the 4 stops to their nursery, and then …
Personal Branding Interview: Michael Bungay Stanier
Today, I spoke to Michael Bungay Stanier, who is the founder and Senior Partner of Box of Crayons and author of Do More Great Work. In this interview, Michael talks about what “great work” is, how great work effects the workplace, and more ideas in his new book.
How do you define “great work”? What…Don’t Just Do It. Sing It.
Many marketing and business professionals alike follow Seth Godin’s blog from time to time. We have been inundated with his brilliant marketing mind and tend to put his strategies to practice. I am an avid reader of his daily blog but there are many times I wish that he spent more time on building a …
Personal Branding Interview: Janine Driver
Today, I spoke to Janine Driver, aka the “Lyin’ Tamer,” body language contributor to NBC’s Today show and CEO of the Body Language Institute. Here new book is called You Say More Than You Think: The 7-Day Plan on Using the New Body Language to get What You Want! (Crown). In this interview, Janine talks …
5 Questions To Ensure Your Writing Strengthens Your Personal Brand
Whether you’re a job applicant applying for a position, a freelancer trying to attract clients, or an employee climbing the corporate ladder, your ability to effectively communicate is one of your most valuable assets.
Everything you write has a very specific audience. Are you keeping your audience in mind when you write? To effectively impact …