Why Would Any Company Care About Personal Brands?
With all the buzz about personal branding, I’m often asked, why would a company care about an employee’s personal brand?
Every industry along with the companies within that industry have acronyms that they use exclusively. J.L.P. is one acronym used by well known international retail giant. It stands for “just like picture”. And, now copycat …
Personal Branding Interview: Bob Burg
Today I spoke to Bob Burg, who is a highly sought-after speaker and the bestselling author of Endless Referrals, The Go-Giver and his upcoming book Go-Giver’s Sell More, which comes out on February 18th. In this interview, Bob talks about how to network by giving before receiving, talks about how he was inspired to write …
4 Personal Branding Tips Learned From Corporations
Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate …
Personal Brands Celebrate!
By now you’ve probably amazed yourself with your ability to stick to your resolutions! LOL.
Don’t worry. Now is NOT the right time to assess how 2010 is going – or how you’re doing. The only thing to judge during week two of the year is this:
Do you have a clear, crisp, compelling focus …
Personal Branding Interview #2: Alexandra Levit
Today, I spoke with Alexandra Levit, who is the author of New Job, New You: A Guide to Reinventing Yourself in a Bright New Career, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. I’ve interviewed Alexandra before about her previous book called How’d You Score That …
Disagree With Personal Branding? Read This!
I took a week vacation, where I was barely online (it costs 59 cents per minute to use the cruise ship internet service) and I thought really hard about all the criticism that personal branding has received in 2009. I’ve heard rants from people who think personal branding is selfish and others from people who …
Personal Branding Interview: Robert Pagliarini
Today, I spoke to Robert Pagliarini, who is the author of the #1 Bestselling personal finance book, The Six-Day Financial Makeover and his latest book is called The Other 8 Hours. Pagliarini is President and owner of Pacifica Wealth Advisors, Inc. and writes a column for CBS MoneyWatch. In this interview, Robert explains how he’s …
My Top 4 Personal Branding Goals for 2010
I can’t believe it’s already 2010. Not only did we end another year, but we ended another decade. Ten years ago, I didn’t have an established personal brand. But now, in 2010, I’m excited about planning ahead for growing my brand over the next year—and decade.
Plan your work and work your planEveryone knows …
6 Ways to Promote Your Book While Writing It
Early promotion is a key strategy for authors writing a book to promote their personal brand.
Early promotion gives you an opportunity to jumpstart your book’s success and tilt the odds of your book’s success in your favor.
It’s never too early to begin to promote your book!
Authors who don’t begin promoting their book …
On Personal Brand Destruction, Hockey and the 2010 Winter Olympics
How you take rejection can determine whether or not you’ll need to do so again.
A really interesting personal branding-related story took place last week on the road to next month’s Winter Olympics in Vancouver, Canada, and as an avid hockey fan, I’m glad to have finally found a way to sneak my love of …